BrightCHAMPS Acquires Edjust to Expand Global Edtech Reach
Deal News | Jan 20, 2025 | EIN
BrightCHAMPS, supported by GSV Ventures, has acquired Edjust, a K12 education marketplace, to bolster its international expansion. The acquisition, a combination of cash and stock, is part of BrightCHAMPS' strategy to strengthen its customer acquisition model and broaden its educational offerings. Edjust, founded in 2022, leverages AI, human emotional intelligence, and data-driven strategies to connect with parents keen on edtech products, primarily in the US and UK. BrightCHAMPS plans to implement custom augmented, virtual, and extended reality experiences to offer a comprehensive learning journey in its courses. The acquisition aligns with BrightCHAMPS' vision of becoming a leading educational solutions provider worldwide, focusing on high customer satisfaction for sustained success. This marks BrightCHAMPS' fourth acquisition, following its previous purchases of Metamorphosis Edu and Schola, as part of a strategy to navigate the increasingly competitive edtech landscape.
Sectors
- Edtech
- Artificial Intelligence
- Investment and Financial Services
Geography
- United States – Edjust has a network of parents in the US and is part of BrightCHAMPS' expansion strategy.
- United Kingdom – Edjust also operates a network in the UK, emphasizing its international reach.
- Singapore – BrightCHAMPS has previous acquisition ties to Singapore, reflecting its strategic market interests.
Industry
- Edtech – The acquisition involves companies providing technology-driven educational solutions, characterizing the deal within the Edtech industry.
- Artificial Intelligence – Edjust employs AI, which is a key technological component emphasized in the deal, placing it under the AI sector.
- Investment and Financial Services – The involvement of GSV Ventures and other financial backers of BrightCHAMPS highlights the role of investment firms in the transaction.
Financials
- $63 million – Total amount raised by BrightCHAMPS from investors such as GSV Ventures, BEENEXT, Premji Invest, and 021 Capital.
- $15 million – The value of the cash and stock deal for BrightCHAMPS' acquisition of Schola.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BrightCHAMPS | Bidding Company | Company | An edtech platform focused on STEM and other educational courses, backed by multiple investors, including GSV Ventures. |
| Edjust | Target Company | Company | A K12 education marketplace leveraging AI and data-driven contact centers to promote edtech products. |
| GSV Ventures | Investor | Company | US-based investment firm backing BrightCHAMPS. |
| Dushyant Panchal | Co-founder and CEO of Edjust | Person | One of the founders of Edjust, involved in refining sales models post-acquisition. |
| Anmol Mittal | Co-founder of Edjust | Person | Co-founder involved in expanding Edjust's networks as part of BrightCHAMPS. |
| Sanjay Panikar | Co-founder of Edjust | Person | Co-founder involved in refining Edjust's model under BrightCHAMPS. |
| Ravi Bhushan | Founder and CEO of BrightCHAMPS | Person | Leader of BrightCHAMPS, emphasizing sustainable growth through acquisitions. |
| BEENEXT | Investor | Company | A Singapore-based investor in BrightCHAMPS. |
| Premji Invest | Investor | Company | An investment arm backing BrightCHAMPS. |
| 021 Capital | Investor | Company | Binny Bansal-backed investment firm investing in BrightCHAMPS. |
| YourStory | Media Source | Company | Provided insights on the edtech market and M&A trends. |