Brick Technology's Strategic Acquisition of Pluggo Boosts Festival Charging Market Presence
Deal News | Apr 29, 2025 | Globenewswire
Brick Technology AB, a Swedish consumer technology company specializing in rentable power bank solutions, has made its second acquisition in six months by acquiring LaadMaar B.V., known as Pluggo, a leading mobile charging service provider at festivals in the Netherlands and Belgium. This acquisition follows Brick's earlier purchase of Danish company Volt and marks another milestone in Brick's rapid expansion strategy across Europe. The strategically significant acquisition provides Brick with exclusive partnerships, such as the one Pluggo holds with Tomorrowland, and enhances its festival market dominance. Brick Technology plans to integrate Pluggo's services into its existing network to offer seamless charging solutions across urban and live event venues. Brick's comprehensive power bank rental network and growth in franchise operations support its ongoing expansion efforts, with current acquisition discussions focused on regions not yet served by the company.
Sectors
- Consumer Technology
- Event Services
Geography
- Sweden – Brick Technology AB is headquartered in Stockholm, Sweden, and plays a crucial role in its strategic expansion and acquisition activities.
- Netherlands – Pluggo operates primarily within the Netherlands, providing mobile charging solutions at festivals, thus central to the recent acquisition by Brick Technology.
- Belgium – Pluggo's reach includes festivals in Belgium, further expanding Brick Technology's operational footprint within Europe.
Industry
- Consumer Technology – Brick Technology operates within the consumer technology industry, providing rentable power banks for individual use across various regions, including festivals.
- Event Services – Pluggo operates in the event services industry, offering mobile charging services specifically targeting large-scale festivals, a niche market within the event services sector.
Financials
- 2.5 million – The acquisition deal value for the Danish company Volt, previously acquired by Brick Technology in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Brick Technology AB | Acquiring Company | Company | A Swedish consumer tech company specializing in smart mobile charging solutions with an extensive power bank rental network across 25 countries. |
| LaadMaar B.V. (Pluggo) | Target Company | Company | A leading provider of mobile charging services at festivals in the Netherlands and Belgium, known for its brand 'Pluggo'. |
| Volt | Other Company | Company | A Danish company previously acquired by Brick Technology, contributing to its leadership in European festival charging services. |
| David de Graaf | Founder of Pluggo | Person | Founder of Pluggo, involved in the integration of the company into Brick Technology's operations. |