Brian Rolapp: NFL Executive to Become New PGA Tour CEO
Company - People | Jun 13, 2025 | EIN
The PGA Tour is set to hire NFL Executive Vice President Brian Rolapp as its new CEO, according to reports by ESPN. This leadership change comes amidst ongoing discussions regarding a potential merger with LIV Golf. Rolapp, who played a significant role in the NFL's media strategy and growth, is expected to join the PGA Tour to assist Commissioner Jay Monahan in navigating these merger talks. The PGA Tour had shortlisted other candidates, including NASCAR's Steve Phelps, but Rolapp's extensive experience in sports media made him a preferred choice. No major breakthrough has been achieved with LIV Golf since an initial framework agreement in 2023, but Rolapp's appointment is seen as a strategic move. PGA Tour articipants, such as Rory McIlroy, have expressed mixed views on the necessity of a merger. LIV Golf continues its expansion, with figures like Bryson DeChambeau asserting its growing influence.
Sectors
- Professional Sports
- Media and Entertainment
Geography
- United States – The article pertains to American sports organizations, primarily the NFL and PGA Tour, and discusses executive moves and mergers within these U.S.-based entities.
Industry
- Professional Sports – The article discusses leadership changes within major sports organizations: the PGA Tour and the NFL, highlighting personnel moves and strategic developments.
- Media and Entertainment – Brian Rolapp's role included overseeing media strategies and deals for the NFL, a sector which will continue to be relevant as he transitions to the PGA Tour.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| PGA Tour | Hiring Organization | Company | The PGA Tour is a major professional golf tour organizer, which is currently looking to secure a merger with LIV Golf. |
| Brian Rolapp | Incoming CEO | Person | Former NFL Executive Vice President, set to become PGA Tour CEO. |
| NFL | Former Employer | Company | Rolapp's long-time employer, where he served as Executive Vice President. |
| LIV Golf | Potential Merger Partner | Company | A golf league that is discussing a potential merger with the PGA Tour. |
| Jay Monahan | Commissioner | Person | The current Commissioner of the PGA Tour overseeing the potential merger with LIV Golf. |