Brand Architekts: Strategic Takeover By Warpaint London
Deal News | Dec 09, 2024 | Addleshaw Goddard
Brand Architekts Group plc, a prominent beauty brand specialist, has been recommended for a £13.9 million takeover by Warpaint London plc. The strategic acquisition highlights the growing consolidation within the beauty sector. Brand Architekts is known for its portfolio of innovative beauty solutions, including popular brands like Super Facialist and Skinny Tan. International law firm Addleshaw Goddard is advising on this transaction, continuing their trusted relationship with Brand Architekts after their counsel on the InnovaDerma plc takeover in 2022. The Addleshaw Goddard team is comprised of key members Lucy Robson, Jack Edwards, and Jeremy Cruse, with contributions from Jemima Wescourt, Matilda Manners, Jonathan Fletcher Rogers, Sam Day, Jade Murray, and Andrew Steer, who are providing specialized advice on share incentive schemes and pensions.
Sectors
- Beauty and Personal Care
- Legal Services
Geography
- United Kingdom – The transaction involves UK-based companies Brand Architekts Group plc and Warpaint London plc, and the legal advisory by UK-based Addleshaw Goddard.
Industry
- Beauty and Personal Care – The article discusses the acquisition of Brand Architekts, a company specializing in beauty brands, by Warpaint London.
- Legal Services – Addleshaw Goddard, an international law firm, plays a crucial advisory role in the acquisition.
Financials
- £13.9 million – The value of the takeover deal for Brand Architekts by Warpaint London.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Brand Architekts Group plc | Target Company | Company | A beauty brand specialist known for its innovative product portfolio. |
| Warpaint London plc | Bidding Company | Company | The company acquiring Brand Architekts, focusing on expanding its influence in the beauty sector. |
| Addleshaw Goddard | Legal Advisor | Company | An international law firm advising on the takeover of Brand Architekts by Warpaint London. |
| Lucy Robson | Lead Advisor | Person | Leading member of the Addleshaw Goddard team advising on the deal. |
| Jack Edwards | Advisor | Person | Part of the Addleshaw Goddard team advising on the takeover. |
| Jeremy Cruse | Advisor | Person | Part of the Addleshaw Goddard team advising on the takeover. |
| Jemima Wescourt | Advisor | Person | Part of the Addleshaw Goddard team advising on the takeover. |
| Matilda Manners | Advisor | Person | Part of the Addleshaw Goddard team advising on the takeover. |
| Jonathan Fletcher Rogers | Advisor on Share Incentive Schemes | Person | Advising on share incentive schemes for Brand Architekts in the takeover. |
| Sam Day | Advisor on Share Incentive Schemes | Person | Advising on share incentive schemes for Brand Architekts in the takeover. |
| Jade Murray | Advisor on Pensions | Person | Providing pensions advice for Brand Architekts during the takeover. |
| Andrew Steer | Advisor on Pensions | Person | Providing pensions advice for Brand Architekts during the takeover. |