BradyPLUS and Imperial Dade Announce Merger
Deal News | Aug 11, 2025 | Advent International
BradyPLUS and Imperial Dade announced their plans to merge, combining their expertise in JanSan, foodservice, and industrial packaging solutions. The merger aims to enhance customer service by leveraging a broader portfolio and increasing geographic reach. Both companies will benefit from shared values and a commitment to customer-centric growth, promising new opportunities for customers, employees, and suppliers. Bain Capital, Kelso & Company, Advent International, Warburg Pincus, and others are among the capital partners involved. The merger is pending regulatory approval and is expected to close in the coming months, during which both companies will continue independent operations. Financial terms were not disclosed, but advisory firms for the transaction include Goldman Sachs, Jefferies, and Kirkland & Ellis for Imperial Dade, and Harris Williams and Debevoise for BradyPLUS.
Sectors
- Janitorial and Sanitation (JanSan)
- Foodservice
- Industrial Packaging
- Private Equity
Geography
- North America – Both BradyPLUS and Imperial Dade operate primarily within North America, and the merger aims to enhance their service in this region.
Industry
- Janitorial and Sanitation (JanSan) – This industry classification is relevant as both BradyPLUS and Imperial Dade operate in the JanSan sector, providing cleaning and sanitation products.
- Foodservice – Both companies distribute products that cater to the foodservice industry, making this a crucial sector for the merger.
- Industrial Packaging – BradyPLUS and Imperial Dade both provide industrial packaging solutions, highlighting their presence in this industry.
- Private Equity – Advent International, Bain Capital, Kelso & Company, and other private equity firms are involved in this merger, indicating significant PE interest and investment.
Financials
- Not disclosed – Terms of the merger
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BradyPLUS | Target Company | Company | A provider of JanSan, foodservice, and industrial packaging products and solutions. |
| Imperial Dade | Bidding Company | Company | A leading distributor of foodservice, JanSan, and industrial packaging products in North America. |
| Advent International | Private Equity Firm | Company | One of the capital partners involved in the merger. |
| Bain Capital Private Equity, LP | Private Equity Firm | Company | Capital partner involved in the merger. |
| Kelso & Company, L.P. | Private Equity Firm | Company | Capital partner involved in the merger. |
| Warburg Pincus LLC | Private Equity Firm | Company | Capital partner involved in the merger. |
| Fomento Econmico Mexicano, S.A.B. de C.V. (FEMSA) | Capital Partner | Company | Capital partner involved in the merger. |
| Goldman Sachs | Advisor to Imperial Dade | Company | Financial advisor in the merger process. |
| Jefferies | Advisor to Imperial Dade | Company | Financial advisor in the merger process. |
| Kirkland & Ellis | Legal Advisor | Company | Provided legal advisory services to both Imperial Dade and BradyPLUS. |
| Harris Williams | Advisor to BradyPLUS | Company | Financial advisor in the merger process. |
| Debevoise | Advisor to BradyPLUS | Company | Legal advisor in the merger process. |
| The Tillis Family | Capital Partner | People | Involved in the capital investment and management of Imperial Dade. |
| Ken Sweder | Chairman and CEO of BradyPLUS | Person | Responsible for BradyPLUS's strategic direction and leadership. |
| Jason Tillis | CEO of Imperial Dade | Person | Oversees the operations and strategic growth of Imperial Dade. |