Boulevard Raises $80 Million to Boost Self-Care Client Experience

Deal News | Jul 17, 2025 | JMI Management Inc

Boulevard, a leading provider of client experience platforms for self-care businesses, has announced an $80 million Series D funding round led by JMI Equity. This pivotal investment aims to enhance Boulevard's enterprise capabilities while intensifying its AI research and development efforts. The funding will allow Boulevard to further transform client experiences through innovative smart technology and AI features. Over the past few years, Boulevard has established itself as a key player in the self-care industry by offering an AI-driven platform that simplifies appointment scheduling and enhances operational efficiencies. This latest financial boost will enable Boulevard to delve deeper into AI applications, focusing on delivering personalized client experiences and optimizing business operations for self-care providers. Since its previous funding round in 2022, Boulevard's revenue has surged by more than 420%, testament to its strong market presence and technological impact. JMI Equity's involvement also sees its partner, Matt Emery, join Boulevard's Board of Directors, highlighting the firm's commitment to supporting Boulevard's continued growth. Boulevard now serves over 35,000 professionals and transacts over $3.5 billion in payments annually, underscoring its significant role within the U.S. self-care market.

Sectors

  • Software as a Service (SaaS)
  • Self-care
  • Artificial Intelligence

Geography

  • United States – Boulevard's operations primarily serve the U.S. market, and it powers a significant share of the U.S. medspa industry.

Industry

  • Software as a Service (SaaS) – The article highlights Boulevard's platform as a technology-driven service, focusing on software that aids self-care businesses in client management and operational tasks.
  • Self-care – Boulevard's platform is dedicated to the self-care industry, including salons, spas, and medspas, by providing tools that improve client service and experience.
  • Artificial Intelligence – Boulevard plans to intensify investment in AI for developing more personalized services and operational efficiencies within the self-care sector.

Financials

  • $80 million – The amount raised in Boulevard's Series D funding round led by JMI Equity.
  • 420% – The percentage increase in Boulevard's revenue since its last funding round in 2022.
  • $3.5 billion – The annual payment volume processed by Boulevard's platform.

Participants

NameRoleTypeDescription
BoulevardTarget CompanyCompanyBoulevard offers a client experience platform for self-care businesses, focusing on appointment scheduling and personalized services.
JMI EquityBidding Company/InvestorCompanyJMI Equity is a growth equity firm specializing in software companies, having invested in numerous businesses over the past 33 years.
Index VenturesParticipating InvestorCompanyAn investor involved in Boulevard's funding round, previously engaged in Boulevard's development.
VMG PartnersParticipating InvestorCompanyAnother investor participating in Boulevard's recent funding round.
Matt DannaCo-founder and CEOPersonCEO of Boulevard, involved in strategic decisions and company growth.
Matt EmeryBoard MemberPersonPartner at JMI Equity, joined Boulevard's Board of Directors as part of the investment.