Bought Bags $1.5M and Acquires Zadaa in Expansion Move
Deal News | Mar 28, 2025 | Aim Group
Finland-based recommerce app, Bought, has secured $1.5 million in funding to bolster its platform that uses AI to automate sales listings for secondhand items. Following this funding round, Bought has expanded its portfolio by acquiring Zadaa, a Nordic marketplace for secondhand fashion. This acquisition is part of Bought's strategy to enhance its presence in the recommerce industry by integrating Zadaa’s marketplace capabilities. With this move, Bought aims to tap into the growing market of sustainable and secondhand fashion within the Nordic region as well as broaden its overall market reach.
Sectors
- Recommerce
- Fashion and Apparel
- Technology
Geography
- Finland – The home country of the acquiring company, Bought.
- Nordic Region – Zadaa operates in the broader Nordic region, which includes countries like Denmark, Sweden, and Norway, where part of the market expansion will likely focus.
Industry
- Recommerce – The core business of Bought and its acquisition target, Zadaa, revolves around secondhand and resale markets, making recommerce a key sector for understanding this expansion.
- Fashion and Apparel – Specifically involves the secondhand fashion market, highlighting Zadaa’s operations and Bought’s strategic interest in this sector.
- Technology – Bought’s use of AI for creating sales listings places the operation within the technology sector as well, indicating its reliance on digital innovation.
Financials
- $1.5 million – The total funding raised by Bought for its expansion and acquisition activities.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bought | Buyer | Company | A Finnish recommerce platform that automates secondhand sales through AI technology. |
| Zadaa | Target Company | Company | A Nordic-based marketplace specializing in secondhand fashion. |