Botika revolutionizes fashion imagery with AI-generated models and mobile app launch

Botika, an AI-driven company operating in the fashion technology sector, has unveiled a new mobile iOS application designed to streamline the creation of professional e-commerce fashion images. Co-founders Eran Dagan and Yarin Didi Meir lead a team with expertise in AI, computer vision, and media, and aim to empower online clothing brands with tools to enhance visual content, improve sales, and reduce production costs. The Tel Aviv-based company, backed by an $8 million seed funding round led by Seedcamp, with participation from Stardom and Secret Chord Ventures, looks to redefine how fashion brands create high-quality, on-model images quickly and cost-effectively. Botika’s innovative technology enables seamless transformation of product images into professional visuals, reducing photoshoot expenses by 90% and speeding time-to-market by three times, while serving over 1,000 brands in the US and Europe. The successful funding round will support Botika's continued product innovation and further expansion into the fashion industry, as it endeavors to build on its significant revenue and customer base growth.