Booth Takes Helm as Sandpiper's ANZ Managing Director
Company - People | Jun 23, 2025 | EIN
Sandpiper, an independent communications and public affairs group, has announced the appointment of Angus Booth as the managing director for Australia and New Zealand (ANZ), based in Sydney. Booth is tasked with steering the firm's strategic direction and growth across key sectors in these markets. He brings over 20 years of experience in communications, having previously held key roles in companies like Sodali & Co, Lendlease, and Charter Hall. Sandpiper, which has been expanding across the APAC and EMEA regions, now operates 13 locations and has garnered various awards for its achievements in PR and corporate communications. Current Sydney MD Francesca Boase will continue in her global role while also taking the reins of the fast-growing insurance practice globally.
Sectors
- Public Relations and Communications
- Professional Services
Geography
- Australia – Sandpiper appoints a new managing director based in Sydney, reflecting its strategic focus in the Australian market.
- New Zealand – The appointment also covers the New Zealand market, indicating its importance to Sandpiper’s growth plans.
- APAC – Sandpiper's expansion and presence in the Asia-Pacific (APAC) region including multiple offices reflects its strategic growth across these markets.
- EMEA – Apart from APAC, Sandpiper is expanding in the EMEA regions, showcasing a wider growth strategy.
Industry
- Public Relations and Communications – Sandpiper operates in the public relations and communications industry, providing strategic direction and communications solutions for various sectors.
- Professional Services – The appointment highlights Sandpiper's focus on expanding its professional services across the ANZ region and globally.
Financials
- $400 billion – The total value of transactions supported by Angus Booth and his team during his tenure at Sodali & Co.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sandpiper | Company | Target Company | An independent communications and public affairs group operating globally. |
| Angus Booth | Managing Director, Australia and New Zealand | Person | Newly appointed managing director for ANZ at Sandpiper, with over 20 years experience in communications. |
| Francesca Boase | Global Managing Director | Person | Continuing in a global role overseeing professional services and the insurance practice at Sandpiper. |
| Emma Smith | Chief Executive | Person | Chief Executive of Sandpiper, announced the appointment of Angus Booth. |
| Sodali & Co | Past Employer | Company | Angus Booth's former employer where he led M&A, activism, and corporate governance practices. |