Boomerang Acquires GQueues, Expanding Task Management Offering
Deal News | Jan 21, 2025 | Globenewswire
Boomerang, a leader in productivity software, has announced the strategic acquisition of GQueues, a platform specializing in task management and workflow within Google Workspace. This acquisition aims to integrate GQueues' offerings into Boomerang's ecosystem, allowing Premium plan users immediate access to GQueues at no extra cost and new subscribers a 20% discount if they upgrade by January. Aye Moah, Boomerang's CEO, states that this move aligns with their vision to enhance workplace productivity across various domains, notably communications and task management. GQueues, established by Cameron Henneke in 2009, is recognized for its seamless integration with Google apps, making it a preferred tool for Gmail users. The acquisition builds on a decade-long relationship between the companies, emphasizing shared values around technological innovation and customer value creation.
Sectors
- Technology
- Software
Geography
- United States – Both Boomerang and GQueues are based in the United States, with the acquisition announcement made from Santa Clara, California.
Industry
- Technology – The acquisition involves technology companies that focus on productivity and task management software, specifically within the Google Workspace ecosystem.
- Software – Both Boomerang and GQueues offer software solutions for productivity enhancement, integrating with tools like Google Workspace.
Financials
- 20% discount – New subscribers to GQueues paid plan receive a 20% discount on the first year if upgraded by January.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Boomerang | Buyer | Company | A productivity software company known for its email management solutions, expanding into broader productivity tools. |
| GQueues | Target | Company | A task management and workflow organization platform, particularly known for its integration with Google Workspace. |
| Aye Moah | Co-founder and CEO of Boomerang | Person | Leading the strategic vision for Boomerang’s expansion through acquisitions. |
| Cameron Henneke | Founder and CEO of GQueues | Person | Founded GQueues in 2009, focusing on seamless task management integration with Google Workspace. |