Booked it Secures £2.5 Million Investment from Calculus Capital to Accelerate Growth
Deal News | Apr 15, 2025 | Calculus Capital
Booked it, a leader in advanced booking, marketing, CRM, and loyalty solutions, has secured a £2.5 million investment from Calculus Capital to fuel its continued expansion. Since its founding in 2020 as a strategic pivot from Licklist during the pandemic, Booked it has experienced rapid growth, already handling over £100 million in annual bookings. With the new funding, the company intends to bolster its platform and expand its team beyond its current staff of 40, aiming to capitalize on changing consumer preferences toward experience-driven activities. The investment marks a significant milestone for Booked it, highlighted by its ability to attract significant backing like Calculus Capital over other potential investors, focusing on sectors like family entertainment, competitive socializing, and events.
Sectors
- Technology
- Consumer Experience
- Hospitality and Social Activities
Geography
- United Kingdom – Booked it is based in the UK, and the consumer behaviour data cited in the article derives from UK surveys, highlighting local market trends and projections.
Industry
- Technology – Booked it operates within the technology sector as a digital booking platform provider, focusing on enhancing customer experiences through innovative solutions.
- Consumer Experience – The company's focus on booking and CRM solutions positions it within the consumer experience industry, driving enhanced interactions and loyalty programs.
- Hospitality and Social Activities – Booked it targets sectors such as Family Entertainment, Competitive Socialising, Visitor Attractions, and Events, aligning with the hospitality and social activities industry.
Financials
- £2.5 million – Investment amount secured by Booked it from Calculus Capital.
- £100 million – Annual bookings surpassing this amount indicates Booked it's current operational scale.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Booked it | Target Company | Company | A leading provider of booking, marketing, CRM, and loyalty solutions in the UK. |
| Calculus Capital | Investor | Company | A UK-based private equity firm investing in high-growth SMEs. |
| Brad Nobbs | CEO | Person | CEO of Booked it, leading the company's growth and strategic direction. |
| Richard Moore | Co-head of Investments | Person | Co-head of Investments at Calculus Capital, involved in the investment decision. |