Bookboost Secures 3.6M EUR in Vendep-Led Funding Round
Deal News | Mar 03, 2025 | Viento Oy
Bookboost, a leading hospitality customer relationship management (CRM) platform, has successfully raised 3.6 million euros in a funding round led by Vendep Capital. This investment aims to accelerate Bookboost's mission to redefine hospitality engagement through its advanced Customer Data Platform (CDP) and Multi-Channel CRM. Unlike traditional CRMs, Bookboost utilizes AI-driven automation to deliver hyper-personalized communication across various channels such as Email, SMS, WhatsApp, and OTAs. This funding will enable Bookboost to further develop its platform, centralize guest data for hotels, personalize interactions, and drive increased customer lifetime value. Willem Rabsztyn, CEO of Bookboost, emphasized the importance of owning guest data to create meaningful experiences and increase direct revenue for hotels. Sami Ahvenniemi of Vendep Capital highlighted Bookboost's impressive growth and potential for international expansion. The investment positions Bookboost as a key player in delivering guest-centric and automated communication solutions to the hospitality industry.
Sectors
- Hospitality
- Technology
Geography
- Finland – Finland is the base of Vendep Capital, the private equity firm leading the investment into Bookboost.
- Global – Bookboost's aim to expand internationally and support global hotel brands justifies the inclusion of a global geography classification.
Industry
- Hospitality – This industry classification is relevant as Bookboost provides CRM solutions tailored for the hospitality industry, focusing on enhancing guest engagement for hotels.
- Technology – The technology industry classification is applicable as Bookboost's platform leverages cutting-edge AI-driven automation and communication technologies to improve guest interactions.
Financials
- 3.6M EUR – The amount raised by Bookboost in its latest funding round led by Vendep Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bookboost | Target Company | Company | An industry-leading hospitality CRM platform focused on enhancing guest interaction and experience. |
| Vendep Capital | Investor | Company | A private equity and venture capital firm that led the latest investment round for Bookboost. |
| Willem Rabsztyn | CEO | People | Chief Executive Officer of Bookboost, emphasizing the importance of data-driven guest engagement. |
| Sami Ahvenniemi | General Partner | People | General Partner at Vendep Capital, supporting Bookboost’s vision and future growth. |