Bonduelle Sells Packaged Salad Business in Germany to Taylor Farm
Deal News | Apr 01, 2025 | Globenewswire
Bonduelle has completed the sale of its packaged salad business assets in Germany to Taylor Farm as of March 31, 2025. This transaction, part of Bonduelle's 'Transform to Win' plan, aims to improve operating profitability, while allowing Bonduelle to retain a presence in Germany through its canned, frozen, and licensed packaged salad products. The German salad business had been a structural loss-maker for the company, representing €60 million in sales. The disposal's financial impact, including a net loss recorded from July 1, 2024, to March 31, 2025, will be reflected under discontinued operations according to IFRS standards. While the gain on the asset sale is not significant, Bonduelle continues its strategic focus on expanding its fresh delicatessen market in Europe and strengthening its brand in the American market.
Sectors
- Food and Beverage
- Agriculture
Geography
- Germany – The sale involves Bonduelle's packaged salad business assets located in Germany.
- United States – Taylor Farm, the purchasing company, and Bonduelle's expansion efforts in the American market are relevant to the U.S. geography.
- France – Bonduelle is a French company, and its global corporate strategies are managed from there.
Industry
- Food and Beverage – The transaction involves Bonduelle, a company engaged in the food and beverage industry, with a focus on plant-based and packaged salad products.
- Agriculture – Bonduelle's operations, including the sale of its packaged salad business, are closely tied to the agriculture sector.
Financials
- 60 million euros – The total sales generated by the German packaged salad business, which was sold by Bonduelle.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bonduelle Group | Seller | Company | A French family business focused on plant-rich diet products, known for its innovative agricultural methods, engaged in the sale of its German salad business. |
| Taylor Farm | Buyer | Company | The entity acquiring Bonduelle's packaged salad business assets in Germany. |