Bombas Taps Former Under Armour Exec as CEO to Expand Beyond Digital
Company - People | May 22, 2025 | Great Hill Partners
In a strategic move to extend its reach beyond its digital foundations, Bombas, famed for its appearance on 'Shark Tank,' has enlisted a former Under Armour executive as its new CEO. This leadership change signifies Bombas’ ambition to grow and adapt its operations, possibly targeting traditional retail avenues. This decision follows a notable pattern of management shifts and partnerships within the industry, with Great Hill Partners playing a pivotal role in driving such strategic maneuvers. As Bombas seeks to leverage its already established digital success, this appointment could be a catalyst for a more diversified business strategy.
Sectors
- Apparel
- Private Equity
Geography
- United States – The companies mentioned, including Bombas and Great Hill Partners, are based in the United States, making it the primary geographical focus of the article.
Industry
- Apparel – Bombas operates in the apparel industry, and the appointment of a new CEO from Under Armour, a major player in the same industry, is a strategic move relevant to its operations.
- Private Equity – Great Hill Partners is a private equity firm that is actively involved in strategic management changes within its portfolio companies, such as Bombas.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bombas | Target | Company | 'Shark Tank' alum company known for its mission-driven apparel business. |
| Great Hill Partners | Investor | Company | A private equity firm involved in the strategic growth and development of Bombas. |
| Former Under Armour Executive | New CEO | Person | The individual brought on to steer Bombas beyond its digital sales ventures. |