Bolleria BJV Acquired by Grupo Masdeu Strengthening its Market Position
Deal News | Feb 04, 2025 | Iberian Lawyer
Bolleria BJV, a stalwart in the Spanish confectionery sector for over forty years, has been acquired by Grupo Masdeu, a diversified food company. This acquisition allows Grupo Masdeu to bolster its position in the food production market, particularly in the niche of quality food bases. The transaction was facilitated by PwC Tax & Legal advising the sellers on both commercial and tax aspects. The integration of Bolleria BJV represents a strategic expansion for Grupo Masdeu, enhancing its portfolio with the renowned products of Bolleria BJV. The deal is overseen by a team from PwC, comprising experts in corporate, M&A, and tax advisory services, ensuring a smooth and thorough transaction process.
Sectors
- Confectionery and Bakery Industry
- Food Production and Manufacturing
- Legal Advisory Services
Geography
- Spain – The deal's primary geographical focus is Spain, where Bolleria BJV is a leading producer and the transaction took place.
- Europe – As the overall market context for Grupo Masdeu and the deal dynamics involve the broader European food production sector.
Industry
- Confectionery and Bakery Industry – This industry is relevant as Bolleria BJV is a key player in producing sponge cakes and cake bases within the confectionery sector in Spain.
- Food Production and Manufacturing – Grupo Masdeu, engaged in the production and commercialization of a variety of food bases, showcases the broader food production and manufacturing industry involved in this deal.
- Legal Advisory Services – PwC Tax & Legal's role in advising the sellers on this transaction places the legal advisory sector as an integral part of the industry classification.
Financials
- Not Disclosed – The financial terms of the acquisition of Bolleria BJV by Grupo Masdeu have not been publicly disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bolleria BJV | Target Company | Company | Spanish company specializing in the production of sponge cake and cake bases, with over 40 years of industry presence. |
| Grupo Masdeu | Buyer | Company | A group involved in producing and commercializing a variety of food bases, seeking expansion through strategic acquisition. |
| PwC Tax & Legal | Legal and Tax Advisor | Company | Provided advisory services to the sellers on commercial and tax aspects of the transaction. |