Bob Lord Takes the Helm as President at Horizon Media Holdings
Portfolio - People | Jan 06, 2025 | EIN
Horizon Media Holdings, the parent company of agency Horizon Media, has appointed Bob Lord as its first president, reporting to founder and CEO Bill Koenigsberg. Lord's extensive background, including his role as IBM's chief digital officer and previously as president of AOL, positions him to drive Horizon's strategic development and technological innovation. His appointment aligns with Horizon's recent expansion efforts, including rolling out new creative services. With the upcoming Omnicom and Interpublic Group merger, Lord's leadership will be crucial for Horizon, the world's largest independent media agency, as it navigates potential industry disruptions. Lord's role will emphasize innovation, portfolio management, and international strategy, enhancing Horizon's positioning in the competitive media landscape.
Sectors
- Media and Advertising
- Technology
Geography
- United States – Horizon Media Holdings, based in the US, and its employee Bob Lord have previously held significant positions in US-based companies like AOL and IBM.
Industry
- Media and Advertising – Horizon Media Holdings operates within the media and advertising industry, providing services through its various agency subsidiaries.
- Technology – Bob Lord's extensive experience in technology, including AI integration at IBM, indicates that technological innovation is a focal point for Horizon Media Holdings.
Financials
- 13 billion – The proposed acquisition price of Interpublic Group by Omnicom.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Horizon Media Holdings | Employer | Company | An independent media agency providing a range of advertising services. |
| Bob Lord | President | People | Newly appointed president of Horizon Media Holdings with a background at IBM and AOL. |
| IBM | Former Employer | Company | Technology company where Bob Lord served as chief digital officer. |
| AOL | Former Employer | Company | Digital media company where Bob Lord was president. |
| Razorfish | Former Employer | Company | Marketing agency where Bob Lord served as global CEO. |
| Omnicom | Bidding Company | Company | Global marketing communications company proposing to acquire Interpublic Group. |
| Interpublic Group (IPG) | Target Company | Company | Global advertising and marketing services company set to be acquired by Omnicom. |