Boardman Amplifies Agency Futures' Empathetic M&A Strategy
People | Feb 04, 2025 | EIN
Agency Futures, a marketing services M&A advisory firm located in London, has bolstered its leadership by appointing two new board advisors. Jane Boardman OBE, a seasoned player in the marketing services sector, and Oliver Bruce, a young entrepreneur recognized for his strategic acumen, have joined the firm. Boardman brings extensive experience in managing agency mergers and cultural integrations, as she had profound roles in M&C Saatchi Talk and was instrumental in forming the British Beauty Council. Bruce is known for building substantial businesses and advising on strategic insights. These appointments are aimed at reinforcing Agency Futures’ 'Empathetic M&A' approach. This strategy prioritizes emotional intelligence and cultural alignment in transactions, as noted by Agency Futures' founder Doug Baxter. Boardman will focus on landscape assessments and cultural fit in potential acquisitions, while Bruce will evaluate growth potential and strategic alignment.
Sectors
- Marketing Services
- Mergers and Acquisitions
- Public Relations
Geography
- United Kingdom – The article focuses on Agency Futures, which is based in London, and involves individuals such as Jane Boardman and Oliver Bruce, who have had significant careers in the UK.
Industry
- Marketing Services – Agency Futures operates within the marketing services sector, which involves providing strategic advice to marketing and advertising agencies, particularly relating to mergers and acquisitions.
- Mergers and Acquisitions – The article discusses Agency Futures' approach to M&A, emphasizing empathetic strategies for cultural alignment and long-term success in agency transactions.
- Public Relations – Jane Boardman's extensive background in PR and her role in agency mergers and acquisitions highlight the relevance of this industry classification.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Agency Futures | Advisory Firm | Company | A marketing services M&A advisory firm focusing on empathetic M&A strategies. |
| Jane Boardman OBE | Board Advisor | Person | A veteran in the PR and marketing services industry, known for founding Talk and leading M&C Saatchi Talk. |
| Oliver Bruce | Board Advisor | Person | An entrepreneur and investor recognized for strategic insights in business growth and innovation. |
| Doug Baxter | Founder | Person | Founder of Agency Futures, advocating an 'Empathetic M&A' approach. |