BlueSun Expands Global Reach with Acquisition of fit
Deal News | Jun 10, 2025 | Finance Community ES 2 - Corporate M&A
BlueSun, a Spanish detergent manufacturing company backed by PHI Industrial fund, has expanded its international footprint by acquiring the German company fit. This strategic acquisition, financially advised by ING Corporate Finance Debt & Capital Advisory (D&CA) Iberia, was facilitated through a financing package involving several financial institutions, including PGIM, CaixaBank, Santander, Muzinich, Artemid, Siemens, Eiffel, ING, and DZ Bank. The acquisition enables BlueSun to fully own fit and extends its industrial operations across three production plants in Germany and Spain. BlueSun's workforce will grow to approximately 1,000 employees, with products distributed in over 40 international markets and an expected annual combined revenue surpassing 500 million euros. Key players from the ING advisory team included Íñigo Tassara de León, Rafael Ruiz Velasco, Rodrigo de Sebastián del Río, and Carlos Fontes.
Sectors
- Consumer Goods - Detergents
- Financial Services
Geography
- Spain – BlueSun is a Spanish company involved in the acquisition discussed in the article.
- Germany – The acquisition target, fit, is a German company, making Germany a relevant geography in the transaction.
Industry
- Consumer Goods - Detergents – The article discusses BlueSun, a company involved in the production of detergents, acquiring another company in the same industry.
- Financial Services – Various financial institutions provided the financing necessary for BlueSun's acquisition of fit, highlighting the role of financial services in facilitating corporate M&A activities.
Financials
- 500 million euros – The combined annual revenue expected from BlueSun's operations post-acquisition.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BlueSun | Target Company | Company | Spanish company specializing in detergent production acquiring the German company fit. |
| fit | Selling Company | Company | German company in the detergent sector acquired by BlueSun. |
| PHI Industrial | Private Equity Firm | Company | Investment fund backing BlueSun in the acquisition. |
| ING Corporate Finance Debt & Capital Advisory (D&CA) Iberia | Financial Advisor | Company | Provided financial advisory services to BlueSun for the acquisition. |
| PGIM, CaixaBank, Santander, Muzinich, Artemid, Siemens, Eiffel, ING, and DZ Bank | Financiers | Company | Group of financial institutions involved in financing the acquisition. |