Bloom Biorenewables Garners Investment from BTomorrow Ventures

Btomorrow Ventures (BTV), the investment arm of British American Tobacco, has announced an investment in Bloom Biorenewables, a technology start-up based in Marly, Switzerland. Bloom, founded in 2019 by Remy Bruser, Florent Hroguel, and Jeremy Luterbacher, has developed a technology to convert biomass into functional materials that serve as alternatives to petroleum-based products. The recent funding round, involving BTV among other investors, will facilitate the scaling of Bloom's Aldehyde-Assisted Fractionation (AAF) process and initiate the engineering of commercial-scale units. This investment aligns with BTV's goal to support British American Tobacco's sustainability objectives, especially in sustainable packaging, furthering the A Better Tomorrow strategy. BTV intends to collaborate closely with Bloom to apply these sustainable materials in BAT's packaging processes. Leaders from both organizations, including BTV's Investment Director Lukasz Garbowski and Bloom's co-CEO Remy Bruser, express optimism about the potential impact of this innovative technology on multiple industries.