Blood: Leading the Femcare Revolution with DSG Consumer Partners
Deal News | Feb 10, 2025 | DSG Consumer Partners
DSG Consumer Partners has reinforced its commitment to Blood, a femcare brand transforming the period care experience in Southeast Asia, by leading its Series B funding round. This new capital injection aims to support the brand's growth and expansion into new markets, such as Indonesia, while continuing to develop products that are safe and comfortable for use. Blood has become a favored choice among Singaporean and Malaysian women with its rash-free, ultra-thin pads made from corn. Its omnichannel approach, involving both digital platforms like TikTok and physical retail channels, underlines its strategic intent to engage with its customers deeply and consistently. Blood continues to challenge the status quo in the femcare industry by leveraging raw and relatable marketing campaigns such as the 'Periods Aren't Cute' initiative, which aims to normalize menstruation discussions while emphasizing body positivity and community building. The brand has also achieved significant sales velocity across numerous retail outlets in Singapore and Malaysia, marking substantial offline growth. Led by Peck Ying and Caleb Leow, Blood has achieved an impressive 70% growth in topline revenue since 2024, reinforcing investors' belief in its mission and approach.
Sectors
- Feminine Care Products Industry
- Investment & Venture Capital
Geography
- Southeast Asia – Blood is expanding its operations across several Southeast Asian countries, including Singapore, Malaysia, and Indonesia, driving its influence in the femcare industry there.
- Singapore – Blood has established a significant retail presence here and conducts substantial business activity within this country.
- Malaysia – Blood has seen significant success in Malaysia, marking it as a key market alongside Singapore in its expansion strategy.
- Indonesia – As the largest market in Southeast Asia, Indonesia is Blood's next major target for expansion.
Industry
- Feminine Care Products Industry – The article revolves around Blood, a femcare brand specializing in menstrual care products, including pads and pain relief patches.
- Investment & Venture Capital – DSG Consumer Partners, a private equity firm, is involved in providing funding and strategic support to Blood, a portfolio company.
Financials
- Series B – Blood has secured Series B funding led by DSG Consumer Partners to drive its next growth phase.
- 70% – Blood achieved over 70% topline growth in revenue in the year 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| DSG Consumer Partners | Investor | Company | A private equity firm supporting brands that make a positive social impact. |
| Blood | Target Company | Company | A femcare brand specializing in menstrual care products, known for its innovative and consumer-friendly approach. |
| Peck Ying | Co-founder | Person | One of the founders of Blood, instrumental in shaping the brand's direction and mission. |
| Caleb Leow | Co-founder | Person | Co-founder of Blood, contributing to the company's strategic growth. |