Blis Joins T-Mobile in $175M Acquisition
Deal News | Mar 11, 2025 | Maven Capital Partners
T-Mobile has acquired Blis, a global programmatic advertising company, for $175 million. The deal was facilitated by Maven Capital Partners, who, along with lead investor LDC, had backed Blis since 2022. Blis, with its innovative approach to advertising by structuring data based on geography, has achieved significant growth under Maven's stewardship. The investment saw an increase in Blis' headcount and international expansion, particularly in the US. This acquisition aligns Blis with T-Mobile's resources, creating prospects for further innovation in the advertising sector. The transaction underscores a successful exit for Maven Capital.
Sectors
- Programmatic Advertising
- Telecommunications
- Private Equity
Geography
- United Kingdom – Blis is headquartered in London, and this location has been central to its innovative advances in the advertising technology industry.
- United States – Blis has expanded significantly into the American market, with offices in multiple major cities, marking its international growth and appeal to T-Mobile, a US-based telecommunications giant.
Industry
- Programmatic Advertising – Blis operates within the programmatic advertising industry, offering technology that connects advertisers with consumers through data-driven, automated digital advertising methods.
- Telecommunications – T-Mobile, the acquiring company, is a major player in the telecommunications sector, providing the infrastructure needed for advanced data usage and distribution essential for programmatic advertising platforms like Blis.
- Private Equity – Maven Capital Partners and LDC are participants in the private equity industry, investing in and facilitating the growth and eventual profitable exit of Blis.
Financials
- $175 million – The acquisition deal value for Blis, bought by T-Mobile.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Blis | Target Company | Company | Blis is a global programmatic advertising firm known for its innovation in geography-based data advertising, recently acquired by T-Mobile. |
| Maven Capital Partners | Selling Company | Company | Maven Capital Partners is a private equity firm that co-invested in Blis, facilitating its growth and preparing it for acquisition by T-Mobile. |
| T-Mobile | Bidding Company | Company | T-Mobile is a leading telecommunications company that acquired Blis to enhance its advertising technology capabilities. |
| LDC | Other Company | Company | LDC is a private equity firm that was a lead investor in Blis alongside Maven Capital Partners. |
| Greg Isbister | CEO | Person | Founder and Chief Executive Officer of Blis, leading the company through its acquisition by T-Mobile. |
| Sanjay Patel | Portfolio Director | Person | Portfolio Director at Maven Capital Partners, involved in overseeing the investment in Blis. |