Blis Acquired by T-Mobile Following Successful LDC Exit
Deal News | Mar 05, 2025 | Business Cloud
Private equity firm LDC has successfully exited its investment in the advertising solutions provider, Blis, through a sale to T-Mobile in a deal valuing the company at $175 million. LDC had originally invested in Blis in June 2022, supporting its management team led by founder and CEO Greg Isbister. Under LDC's guidance, Blis expanded its technology platform and grew its headcount significantly, increasing turnover by 75%. This acquisition is expected to enhance T-Mobile's capabilities in omnichannel advertising, benefiting its marketing campaigns and those of other marketers. T-Mobile consumer CMO, Vinayak Hegde, highlighted the strengths of Blis' technology, especially its cookie-less targeting capabilities. LDC's partner, David Andrews, praised Blis as an innovative technology provider that is well-positioned for future growth with T-Mobile.
Sectors
- Private Equity
- Ad Tech
- Telecommunications
Geography
- United Kingdom – Blis is based in London, and LDC is a UK private equity firm.
- United States – T-Mobile, the acquiring company, is based in the United States.
- Europe, US, Asia – Blis expanded its operations significantly across these regions, indicating the geographical spread of its market influence.
Industry
- Private Equity – LDC is a private equity firm that has exited its investment in Blis, reflecting private equity activity in the M&A space.
- Ad Tech – Blis specializes in advertising solutions, and its acquisition by T-Mobile highlights the demand for advanced ad tech capabilities.
- Telecommunications – T-Mobile, as the acquiring company, operates within the telecommunications sector and aims to enhance its advertising capabilities through this purchase.
Financials
- $175 million – Valuation of Blis in the acquisition deal by T-Mobile.
- 75% – Increase in turnover experienced by Blis under LDC's support.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Blis | Target Company | Company | An advertising solutions provider based in London, acquired by T-Mobile. |
| LDC | Seller | Company | A private equity firm that originally invested in Blis in June 2022. |
| T-Mobile | Acquirer | Company | A US-based telecommunication company acquiring Blis to enhance its ad tech capabilities. |
| Greg Isbister | CEO | Person | Founder and CEO of Blis, led company growth and expansion during LDC's investment period. |
| Vinayak Hegde | Consumer Chief Marketing Officer | Person | CMO at T-Mobile, involved in the strategic integration of Blis technology. |
| David Andrews | Partner | Person | Partner at LDC, commenting on the firm's investment and exit strategy regarding Blis. |