Blake Mill: Online Fashion Brand Saved from Administration
Deal News | Mar 19, 2025 | Business Cloud

Blake Mill, an online fashion brand based in Manchester, has been successfully acquired by Createx Holdings after entering administration. Founded in 2018 by Steve French, Ken Price, and Ross French, Blake Mill had initially gained traction with innovative shirt designs and high-profile appointments, such as Anthony Cuthbertson, formerly of Ted Baker. Despite securing a listing with John Lewis, the company faced financial difficulties leading to its administration last month. Leonard Curtis was appointed as the administrator, with Hilary Pascoe and Andrew Poxon leading the efforts in brokering the acquisition deal. Createx Holdings, guided by strategic plans, aims to reinforce Blake Mill's market position while ensuring business continuity and maintaining quality commitment. The deal also ensures the transfer of three employees under the new ownership, preserving some elements of the original team.
Sectors
- Fashion Retail
- Corporate Finance
Geography
- United Kingdom – Blake Mill is based in Manchester, United Kingdom, and the acquisition process involves entities operating within the UK.
Industry
- Fashion Retail – The article is centered on Blake Mill, an online fashion brand specializing in unique shirts, highlighting the fashion retail industry.
- Corporate Finance – The article details the financial transition of Blake Mill from administration to acquisition by Createx Holdings, which involves corporate finance elements.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Blake Mill | Target company | Company | An online fashion brand known for statement shirts, founded in 2018. |
Createx Holdings | Buyer | Company | The company that acquired Blake Mill to ensure its business continuity. |
Leonard Curtis | Administrator | Company | Responsible for the administration process and brokering the deal. |
Hilary Pascoe | Lead Administrator | Person | Oversaw the administration process for Blake Mill's acquisition. |
Andrew Poxon | Administrator | Person | Assisted in brokering the acquisition deal. |
Steve French | Co-founder | Person | Co-founder of Blake Mill and previously involved in launching data management company Avox. |
Ken Price | Co-founder | Person | Co-founder of Blake Mill, also instrumental in previous ventures with Steve French. |
Ross French | Co-founder | Person | Co-founder of Blake Mill. |