Blair Cameron Joins CarltonOne as CEO, Driving Growth in Employee Engagement & Loyalty
Portfolio - People | Mar 21, 2025 | EIN
CarltonOne has announced Blair Cameron as its new Chief Executive Officer, effective April 7, 2025. Cameron brings over 30 years of experience in the loyalty and engagement sectors, having contributed to exponential growth in his previous role as North American CEO of OTT Pay Inc. and prior key positions at LoyaltyOne AirMiles. His extensive experience encompasses leadership roles with notable brands such as Sobeys and Canada Safeway. CarltonOne, known for its powerful engagement and ecommerce platform, sees Cameron's appointment as a step towards further growth, leveraging its newly enhanced Partner-first platform and international supply chain. The company is lauded as one of North America's top inspiring workplaces and promotes sustainability through its Evergrow mission. Executive Chairman Bryan Pearson expressed confidence in Cameron's strategic capabilities to lead CarltonOne at this pivotal juncture.
Sectors
- Human Resources & Employee Engagement
- E-Commerce
- Financial Technology (FinTech)
Geography
- Canada – CarltonOne is described as a Canadian company with Blair Cameron having significant experience with Canadian brands and holding advisory roles in Canada.
- North America – CarltonOne is recognized as one of the top 50 inspiring workplaces in North America, highlighting its influence in the entire region.
Industry
- Human Resources & Employee Engagement – The article discusses CarltonOne's expertise in B2B employee recognition and its efforts to foster company cultures that win industry accolades.
- E-Commerce – CarltonOne offers an ecommerce platform, underscoring a significant aspect of its business model focused on driving customer loyalty and rewards programs.
- Financial Technology (FinTech) – Blair Cameron's background as CEO of a global FinTech company, OTT Pay Inc., and the mention of digital wallet programs make FinTech a relevant sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| CarltonOne | Company | Target | A company providing an engagement and ecommerce platform for B2B employee recognition, customer loyalty, rewards, and sales/channel incentive programs. |
| Blair Cameron | Chief Executive Officer | Person | Former North American CEO of OTT Pay Inc., known for his strategic expertise and leadership in engagement and loyalty industries. |
| Bryan Pearson | Executive Chairman of the Board | Person | Executive Chairman at CarltonOne, who expressed confidence in Blair Cameron’s leadership abilities. |
| OTT Pay Inc. | Previous Employer | Company | A global FinTech company where Blair Cameron served as North American CEO before joining CarltonOne. |
| LoyaltyOne AirMiles | Previous Employer | Company | Former employer of Blair Cameron, where he held various leadership roles including President and CEO. |