Binks joins Syrenis as CEO amidst strategic transformation

Portfolio - People | Feb 03, 2025 | Business Cloud

Syrenis, a leader in consent and preference management solutions, has appointed Adam Binks as the new CEO. Binks, renowned for being the youngest CEO on the AIM market with SysGroup, will replace Glenn Jackson, who is retiring after six years. Binks' leadership at SysGroup was marked by strategic acquisitions. Syrenis, headquartered at Sci-Tech Daresbury, powers global brands in compliance and data transformation. Their SaaS platform Cassie, launched in 2018, manages over 1.2 billion records. The consent management market is growing rapidly, and Binks sees vast opportunities for the company to leverage technology and data to expand business transformation for global clients.

Sectors

Information Technology
Marketing Technology (MarTech)

Geography

United Kingdom – Syrenis is headquartered at Sci-Tech Daresbury, UK, and was previously based in Liverpool, marking a significant regional footprint in the UK's technology and business sectors.

Industry

Information Technology – The article pertains to Syrenis, which operates in the information technology sector providing consent and preference management solutions through its SaaS platform.
Marketing Technology (MarTech) – Syrenis' platform, Cassie, represents the integration of marketing and technology by enabling businesses to use customer data for enhanced experience and revenue streams.

Financials

Participants

Name	Role	Type	Description
Syrenis	Target company	Company	A consent and preference management specialist company headquartered at Sci-Tech Daresbury.
Adam Binks	CEO	Person	Appointed as CEO of Syrenis, known for being the youngest CEO on the AIM market with SysGroup.
SysGroup	Former employer of Adam Binks	Company	A company where Adam Binks served as CEO and led several strategic acquisitions.
Glenn Jackson	Outgoing CEO	Person	The retiring CEO of Syrenis, who served for six years.