BILT Secures $21 Million Series B Funding with Silverton Lead

Deal News | Dec 16, 2024 | Silverton Partners LP

BILT Secures $21 Million Series B Funding with Silverton Lead

BILT Incorporated, headquartered in Grapevine, Texas, has successfully closed a $21 million Series B funding round primarily led by Silverton Partners. Other significant contributors include Amex Ventures, Fifth Growth Fund, and Silicon Valley Bank. The goal of this funding is to amplify BILT's operations as the demand for their 3D Intelligent Instructions platform, a leader in the consumer, commercial, and governmental sectors, continues to grow. BILT’s platform is instrumental in furnishing 3D-guided work instructions to a diverse array of clients, including brands such as Weber and Whalen in the consumer sector, as well as commercial giants like Siemens and Clearfield. The instructions span over ten thousand SKUs and are available in 12 languages, benefiting over ten million users. As BILT Chairman & CEO Nate Henderson put it, the company is transforming a conventional stumbling block into an empowering user experience. Silverton Partners, an early-stage investment firm operating in several sectors including consumer and fintech, expressed optimism about BILT’s role in enhancing user experience and consequently boosting profitability. Amex Ventures also sees potential in BILT to revolutionize the interaction between product assembly and commerce opportunities. Their partnership with BILT started with an initiative in 2023 offering American Express merchants discounts on interactive instruction production costs.

Sectors

  • Technology
  • Private Equity & Venture Capital
  • Consumer Goods

Geography

  • United States – BILT is based in Grapevine, Texas, and Silverton Partners is located in Austin, Texas, both in the United States.

Industry

  • Technology – BILT operates in the technology sector, providing advanced 3D Intelligent Instructions for various industries.
  • Private Equity & Venture Capital – Silverton Partners and other investors are involved in the funding round, highlighting Private Equity and Venture Capital industry involvement.
  • Consumer Goods – BILT serves consumer brands such as Weber and Whalen, part of the consumer goods industry.

Financials

  • $21 million – The amount secured during BILT's Series B funding round.

Participants

NameRoleTypeDescription
BILT IncorporatedTarget CompanyCompanyBILT is a company providing 3D Intelligent Instructions, leading efforts in user experience enhancement across various sectors.
Silverton PartnersLead InvestorCompanyAn Austin-based early-stage firm investing in consumer, healthcare, enterprise, and fintech companies.
Amex VenturesInvestorCompanyAmerican Express's strategic investment group, participating in BILT's funding round.
Fifth Growth FundInvestorCompanyA participant in BILT's Series B funding round.
Silicon Valley BankInvestorCompanyA bank involved in venture capital financing, part of the investment group supporting BILT.
Nate HendersonChairman & CEOPersonCEO of BILT, overseeing the company's expansion and strategic initiatives.
Morgan FlagerManaging PartnerPersonManaging Partner of Silverton Partners, highlighting the impact of BILT in enhancing brand performance.
Margaret LimManaging DirectorPersonManaging Director at Amex Ventures, emphasizing the potential of commerce opportunities with BILT's platform.