BetterCloud Expands Through Tricent Acquisition
Deal News | Nov 13, 2024 | PR Newswire Cision BetterCloud
BetterCloud, the leader in Software-as-a-Service (SaaS) Lifecycle Management, has announced its acquisition of Tricent, a leading file sharing governance company, during the Altitude 2024 Conference in New York. Tricent is known for its solutions that manage file sharing issues within Google Workspace and Microsoft 365 by enabling IT departments to automatically govern and audit file-sharing behavior, thereby mitigating security risks. Jesse Levin, CEO of BetterCloud, highlighted that this acquisition positions BetterCloud as the only comprehensive solution for managing the entire SaaS lifecycle, which includes user automation, spend optimization, and data security. Alongside this acquisition, BetterCloud unveiled several new product features designed to improve IT efficiency and employee satisfaction. These include real-time license savings, a self-service agent within Slack for common IT requests, and streamlined workflow branching capabilities. These developments underscore BetterCloud's strategic focus on driving innovation and customer value, evidenced by its new industry-first platform ROI guarantee. The conference gathered over 150 professionals with presentations by industry leaders such as CIOs from MongoDB and Bazaarvoice.
Sectors
- Software-as-a-Service (SaaS)
- Information Technology & Services
Geography
- United States – The deal was announced at the Altitude 2024 Conference in New York City, indicating a U.S. geographical focus.
- Europe Middle East and Africa (EMEA) – The article mentions BetterCloud's expansion of presence in EMEA through the acquisition of Tricent.
Industry
- Software-as-a-Service (SaaS) – The article discusses BetterCloud's acquisition of Tricent, which both operate within the SaaS industry. This industry classification is relevant as both companies focus on solutions that facilitate SaaS management and governance.
- Information Technology & Services – The acquisition centers around improving IT governance and file sharing within SaaS environments, linking the article to the broader IT services sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BetterCloud | Acquirer | Company | A leader in SaaS Lifecycle Management, BetterCloud focuses on SaaS spend optimization, user automation, and data governance. |
| Tricent | Target | Company | A company specializing in file sharing governance, particularly for Google Workspace and Microsoft 365 environments. |
| Jesse Levin | CEO | Person | CEO of BetterCloud, involved in strategic direction and public relations for the company's recent acquisition and product advancements. |
| Mindy Lieberman | Speaker | Person | CIO of MongoDB, keynote speaker at the BetterCloud Altitude 2024 Conference. |
| Margaret Minter | Speaker | Person | CIO of Bazaarvoice, keynote speaker at the BetterCloud Altitude 2024 Conference. |