Better raises $550k in pre-seed funding from Salica Spring Studios, Plus VC
Deal News | Dec 10, 2024 | Zawya
In a significant development for the men's wellness sector in the Middle East, Better, a Dubai-based startup, has successfully raised $550,000 in a pre-seed funding round. This round was led by Salica Spring Studios, supported by Salica Investments and Al Waha Fund of Funds, and Plus VC, a prominent venture capital firm in the MENA region. Co-founded by Walid Dib and Hassanain Anver, Better aims to address critical issues in men's physical health through innovative supplements and proprietary prescription solutions. The funds will be utilized to expand the company's offerings, focusing on customized products tailored to men's needs in areas such as intimacy and hair loss. Operating on a subscription model, Better has seen a rapid surge in demand since its launch, demonstrating the significant market potential in men's health. The investment aligns with Plus VC's strategy to support startups with visionary leadership, as echoed by the firm’s Managing Partner, Hasan Haider. Salica Spring Studios also expressed enthusiasm for Better's potential to transform men's wellness in the region.
Sectors
- Men's Health and Wellness
- Venture Capital
Geography
- United Arab Emirates – Home to Better, the startup is based in Dubai and focuses on expanding its wellness solutions within the region.
- MENA Region – The Middle East and North Africa region is the target market for Better's men's wellness products, where demand for such solutions is on the rise.
Industry
- Men's Health and Wellness – This refers to the industry focused on products, services, and solutions aimed at improving men's physical and mental wellness, including supplements and prescription medications.
- Venture Capital – Involves investment firms providing funding to early-stage startups with high growth potential, as seen with Plus VC's involvement in Better's pre-seed round.
Financials
- $550,000 – The amount raised by Better in its pre-seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Better | Target Company | Company | A Dubai-based men's wellness startup focusing on customized supplements and prescription medications. |
| Salica Spring Studios | Investor | Company | Led the pre-seed funding round for Better with backing from Salica Investments and Al Waha Fund of Funds. |
| Plus VC | Investor | Company | MENA's most active venture capital firm, participating in Better's pre-seed funding round. |
| Walid Dib | Co-Founder | Person | Co-founder of Better, focused on expanding the startup's health solutions for men in the MENA region. |
| Hassanain Anver | Co-Founder | Person | Co-founder of Better, instrumental in the startup's focus on men's physical health products. |
| Hasan Haider | Managing Partner | Person | Managing Partner at Plus VC, supports Better's initiative as part of Plus VC's investment strategy. |
| Josh Rodger | Principal | Person | Principal of Salica Spring Studios fund, backing Better's efforts in men's wellness. |