Bertram Capital Exits Best Version Media

Deal News | Jan 28, 2025 | Bertram Capital Management LLC

Bertram Capital Exits Best Version Media

Bertram Capital Management LLC has announced the sale of Best Version Media (BVM) to H.I.G. Capital Partners, marking Bertram's 21st exit since its inception in 2006. Best Version Media, based in Brookfield, Wisconsin, provides print and digital advertising solutions to SMBs across North America. The terms of the transaction were not disclosed. Bertram Capital adopted its Bertram High-5 strategy and utilized its internal IT team, Bertram Labs, to scale BVM's community magazine business and expand its digital offerings. This involved developing digital services like targeted advertising solutions, listings, and reputation management. Dave Durand, co-founder of BVM, praised Bertram's contribution to the company's technological advancements and strategic operations. The transaction was facilitated by Stephens, led by Phyllis Riggins, with support from Canaccord Genuity. Bertram Capital, a private equity firm focusing on lower middle market investments, aims to create value through operational improvements and technology integration, as exemplified by its work with BVM.

Sectors

  • Private Equity
  • Advertising and Marketing
  • Media

Geography

  • United States – Best Version Media is headquartered in Brookfield, Wisconsin, USA.
  • Canada – Best Version Media provides services across the United States and Canada.

Industry

  • Private Equity – The article discusses the involvement of Bertram Capital, a private equity firm, in the acquisition and subsequent sale of Best Version Media.
  • Advertising and Marketing – Best Version Media provides advertising solutions, thus the industry is relevant to the article.
  • Media – Best Version Media operates in the media industry by offering print and digital solutions to businesses.

Financials

  • Not Disclosed – The terms of the transaction for the sale of Best Version Media were not disclosed.

Participants

NameRoleTypeDescription
Bertram Capital Management LLCSelling CompanyCompanyA private equity firm focusing on lower middle market investments.
Best Version MediaTarget CompanyCompanyProvides print and digital advertising solutions to SMBs in North America.
H.I.G. Capital PartnersBidding CompanyCompanyA global alternative investment firm acquiring Best Version Media.
StephensCorporate Finance AdvisorCompanyAdvised on the sale process of Best Version Media.
Canaccord GenuityFinancial AdvisorCompanyProvided assistance in the transaction process.
Dave DurandCo-FounderPersonCo-Founder of Best Version Media.
Ryan CraigPartnerPersonPartner at Bertram Capital.