Beroe Revolutionizes Procurement with nnamu Acquisition
Deal News | Mar 17, 2025 | PR Newswire Cision Beroe Inc.
Beroe Inc., a leader in procurement decision intelligence, has acquired nnamu GmbH, a renowned company in negotiation technology known for its innovative game theory-based AI agent. This strategic acquisition is set to enhance Beroe's capabilities by integrating nnamu's advanced autonomous negotiation solutions into its Beroe Live.ai platform. nnamu, with its proprietary AI agents, has influenced a sweeping change in how procurement negotiations are strategized, providing remarkable savings and improving supply chain efficiencies. Beroe plans to combine its extensive market intelligence with nnamu's technologies to offer unprecedented value to its clientele. This move is part of Beroe’s long-term vision to empower procurement professionals by overcoming the traditional market knowledge gap between procurement teams and their commercial counterparts. This acquisition also marks Beroe's entry into Germany by establishing a new entity and incorporating nnamu’s full team. This collaboration promises to redefine the negotiation landscape in procurement sectors globally.
Sectors
- Procurement and Supply Chain Management
- Artificial Intelligence and Technology
Geography
- United States – Beroe Inc. is based in Raleigh, NC, and is the acquiring company in this transaction.
- Germany – The acquired company, nnamu GmbH, is based in Berlin, Germany, and a new entity has been established here as part of the acquisition.
Industry
- Procurement and Supply Chain Management – The article discusses Beroe's acquisition of nnamu to enhance procurement decision intelligence through innovative negotiation technologies.
- Artificial Intelligence and Technology – nnamu's use of game theory-based AI agents for negotiation strategies represents an integration of advanced AI in business processes.
Financials
- €400 billion – The cumulative value of the negotiations handled by nnamu's AI agents.
Participants
Name | Role | Type | Description |
---|---|---|---|
Beroe Inc. | Acquirer | Company | A global leader in procurement decision intelligence, enhancing its capabilities through advanced technological integrations. |
nnamu GmbH | Target | Company | A leading company in negotiation technology, known for its AI agent based on game theory. |
Vel Dhinagaravel | CEO of Beroe | Person | Founder and CEO of Beroe, spearheading the strategic acquisition of nnamu. |
Christian Paul | Co-CEO and Founder of nnamu | Person | Co-CEO of nnamu, instrumental in the negotiation with Beroe. |
Martin Walter | Co-CEO and CTO of nnamu | Person | Co-CEO and CTO of nnamu, plays a key role in technical integrations with Beroe. |
Temono | PR Firm | Company | Handled public relations for Beroe regarding the acquisition. |