Beroe Acquires nnamu to Revolutionize Procurement Negotiations with AI

Deal News | Mar 17, 2025 | PR Newswire Cision Beroe Inc.

Beroe Inc., a global leader in procurement decision intelligence, has announced the acquisition of nnamu GmbH, a groundbreaking negotiation technology company based in Berlin. nnamu is known for creating the first game theory-based AI agent, which significantly enhances negotiation strategies, leading to notable cost savings and improvement in total operating costs. Beroe plans to integrate its market intelligence with nnamu’s advanced autonomous negotiation capabilities to deliver superior outcomes for their clients. Vel Dhinagaravel, Beroe’s CEO, emphasized that the acquisition bridges the market knowledge gap procurement teams face relative to their suppliers. nnamu's co-CEOs, Christian Paul and Martin Walter, expressed excitement about joining Beroe, highlighting the potential for enhanced market research impacts through their combined resources. Founded in 2006, Beroe continues to lead the procurement industry with innovative solutions that empower organizations globally. nnamu’s acquisition is expected to revolutionize the procurement negotiation process through advanced AI and game-theoretic principles.

Sectors

  • Procurement and Supply Chain Management
  • Artificial Intelligence and Technology

Geography

  • Raleigh, NC, USA – Beroe Inc. is headquartered in Raleigh, showing its influence and market reach in the US.
  • Berlin, Germany – nnamu GmbH is based in Berlin, indicating the transaction's international aspect.

Industry

  • Procurement and Supply Chain Management – The acquisition seeks to enhance Beroe's position in procurement by leveraging nnamu's AI technologies for improved negotiation strategies.
  • Artificial Intelligence and Technology – nnamu GmbH specializes in AI-driven negotiation technology, making advanced technology a central aspect of the deal.

Financials

  • 400 billion Euros – The cumulative value of negotiations facilitated by nnamu's AI agents.

Participants

NameRoleTypeDescription
Beroe Inc.Acquiring CompanyCompanyA global leader in procurement decision intelligence, pioneering the integration of AI tools to enhance supply chain efficiency.
nnamu GmbHTarget CompanyCompanyA Berlin-based company known for its innovative AI and game theory-based negotiation technology.
Vel DhinagaravelCEO and Founder of Beroe Inc.PersonLeading Beroe's strategic initiatives to leverage market intelligence for procurement improvements.
Christian PaulCo-CEO and Founder of nnamuPersonOverseeing the development of AI-based negotiation tools at nnamu.
Martin WalterCo-CEO and CTO of nnamuPersonLeading technological advancements and integration efforts within nnamu.
Stephen OrrMedia Contact for BeroePersonManages media communications for Beroe, associated with Temono.