Bensussen Deutsch & Associates Acquires SwagUp to Enhance Technical Capabilities
Deal News | Dec 04, 2024 | PR Newswire Cision Bensussen Deutsch & Associates, LLC
Bensussen Deutsch & Associates, LLC (BDA), a leading Merchandise Agency, has announced the acquisition of SwagUp, a promotional products and software company. This strategic acquisition aims to expand BDA's footprint and strengthen its technical capabilities. SwagUp specializes in Software as a Service (SaaS) that simplifies the creation and distribution of custom merchandise, initially targeting start-ups and SMBs, and has now expanded to serve significant enterprises such as Nasdaq, Logitech, and Northrop Grumman. The acquisition aligns with BDA's mission to provide technology solutions that streamline ordering and fulfillment of customized merchandise. Jay Deutsch, CEO of BDA, noted the shared commitment between both firms to delivering outstanding branded merchandise and highlighted SwagUp’s alignment with BDA's tech-first approach. Michael Martocci, Chief Swag Officer of SwagUp, expressed enthusiasm about joining forces with BDA, emphasizing the benefits of increased resources for enhancing their distribution and ordering processes. With over 40 years of experience, BDA serves a wide range of industries worldwide, renowned for facilitating engaging promotional experiences and closer brand-client relationships.
Sectors
- Promotional Products Industry
- Software as a Service (SaaS)
- Marketing and Branding
Geography
- United States – BDA is based in Woodinville, Washington and operates across over 50 locations worldwide, highlighting the US as a key geography for the company and its activities.
Industry
- Promotional Products Industry – This industry is relevant as the article discusses the acquisition of a promotional products management platform, highlighting the creation and distribution of custom merchandise.
- Software as a Service (SaaS) – SwagUp's SaaS platform enhances the ordering and fulfillment processes, making this sector relevant for its role in technological solutions in retail and marketing.
- Marketing and Branding – BDA provides customized marketing and branding solutions to its clients, making this industry relevant in the context of their service offering.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bensussen Deutsch & Associates, LLC (BDA) | Acquiring Company | Company | BDA is a leading global Merchandise Agency providing branded merchandise, marketing, and fulfillment solutions. |
| SwagUp | Target Company | Company | SwagUp is a promotional products and software company specializing in SaaS solutions for branded merchandise distribution. |
| Jay Deutsch | CEO of BDA | Person | Jay Deutsch is the CEO and Co-founder of BDA, leading the company in its strategic acquisition efforts. |
| Michael Martocci | Chief Swag Officer of SwagUp | Person | Michael Martocci is the Chief Swag Officer of SwagUp, overseeing company operations and its integration with BDA. |