Behavix Secures $2.5M Seed Funding to Revolutionize Behavioral Data Utilization
Deal News | Feb 19, 2025 | Viento Oy
Behavix, a pioneering company in the field of behavioral intelligence, has successfully secured a $2.5 million seed funding round. This investment was co-led by Vendep Capital and Superhero Capital, with the participation of industry experts and angel investors. Founded in 2023 by Hannu Verkasalo and Surath Chatterji, Behavix aims to revolutionize how businesses access and use consumer behavioral data through ethical and transparent methods. The infusion of capital will enable Behavix to expand its global presence, enhance its data collection capabilities, and introduce innovative solutions powered by AI and machine learning. Moreover, the company plans to strengthen its partnerships and expand market efforts, particularly in the United States. Key industry figures like Sami Ahvenniemi of Vendep Capital and Juha Ruohonen of Superhero Capital have joined Behavix's board, bringing valuable strategic guidance. With a vision to become a leading force in market research and digital intelligence, Behavix stands poised to harness the transformative power of behavioral data.
Sectors
- Market Research
- Artificial Intelligence
- Venture Capital
Geography
- Finland – Vendep Capital, one of the leading investors in the seed round, is based in Finland.
- United States – Behavix plans to expand its market efforts in the United States, indicating a key geographical focus for the company's growth strategy.
- Nordic Region – The involvement of Nordic venture capital firms underscores the influence of the Nordic region in supporting startups in innovative fields such as behavioral data.
Industry
- Market Research – Behavix is directly involved in the market research industry, focusing on collecting and analyzing consumer behavioral data to provide actionable insights for businesses.
- Artificial Intelligence – The article emphasizes Behavix's commitment to enhancing its data solutions through artificial intelligence and machine learning.
- Venture Capital – The involvement of venture capital firms Vendep Capital and Superhero Capital highlights the role of venture capital in funding and supporting startups like Behavix.
Financials
- $2.5M – The amount of seed funding raised by Behavix in the round co-led by Vendep Capital and Superhero Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Behavix | Target Company | Company | A behavioral data company that provides actionable insights through consumer behavioral data. |
| Vendep Capital | Investor | Company | A Nordic venture capital firm that co-led the seed funding round for Behavix. |
| Superhero Capital | Investor | Company | A Nordic venture capital firm that co-led the seed funding round for Behavix. |
| Hannu Verkasalo | Co-Founder & CEO | Person | Co-founder and CEO of Behavix, with a background in market research. |
| Surath Chatterji | Co-Founder | Person | Co-founder of Behavix, bringing expertise in market research. |
| Sami Ahvenniemi | Board Member | Person | General Partner at Vendep Capital, joined Behavix's Board of Directors. |
| Juha Ruohonen | Board Member | Person | General Partner at Superhero Capital, joined Behavix's Board of Directors. |