BBC Threatens Perplexity AI over Unauthorised Content Use amid Apple Acquisition Rumors

Deal News | Jun 23, 2025 | Business Cloud

BBC Threatens Perplexity AI over Unauthorised Content Use amid Apple Acquisition Rumors

The BBC is considering taking legal action against AI firm Perplexity AI for using its content without permission. The dispute emerged as tech giant Apple is reportedly considering acquiring Perplexity AI. The BBC has demanded that Perplexity AI cease using its content, delete any obtained material, and compensate the broadcaster financially. This marks the first time the BBC will pursue legal action against an AI company. In response, Perplexity AI suggested that the BBC's actions are part of an attempt to maintain Google's market dominance. The controversy arises amid reports that Perplexity AI is in preliminary discussions with Apple regarding a potential acquisition.

Sectors

  • Technology
  • Media

Geography

  • United Kingdom – The legal dispute involves the BBC, which is based in the UK and highlights potential copyright infringement occurring within UK jurisdiction.
  • United States – Perplexity AI, headquartered in San Francisco, is the company under scrutiny by the BBC, and potential acquisition talks also include Apple, another US-based company.

Industry

  • Technology – The article involves Perplexity AI, a technology company specializing in AI-driven chatbot solutions, and potential acquisition by Apple, a leading technology giant.
  • Media – The dispute centers around the unauthorized use of content from the BBC, a major broadcaster, indicating involvement in the media industry.

Financials

  • 2bn – Mention of a potential tech sector boost through a UK-Bahrain partnership, but not directly related to the main article’s financial aspects.

Participants

NameRoleTypeDescription
BBCClaimantCompanyThe British Broadcasting Corporation, a UK-based public broadcaster, is alleging unauthorized use of its content by Perplexity AI.
Perplexity AITarget CompanyCompanyA San Francisco-based AI firm known for its chatbot, which is reportedly in talks with Apple for potential acquisition and is accused by the BBC of content infringement.
Aravind SrinivasCo-founder and CEO of Perplexity AIPersonThe CEO of Perplexity AI who received the legal notice from the BBC regarding content use.
Apple Inc.Potential AcquirerCompanyA major technology company reportedly interested in acquiring Perplexity AI.