Base Acquires Laudable to Harness AI in Customer Engagement

Base.ai, a leader in customer-led growth through AI, has acquired Laudable, known for its AI solutions that transform customer conversations into valuable data. This acquisition is designed to revolutionize post-sale customer engagement, allowing businesses to enrich customer data, segment and personalize interactions, and utilize AI in customer marketing and retention. Base.ai’s CEO, Gal Biran, emphasized how combining the two companies strengthens an organization’s capability to enhance revenue growth and deepen customer relationships by leveraging real-time customer insights. Laudable’s technology further empowers Base.ai by integrating sophisticated AI-driven analytics and social proof capabilities into its platform, enabling seamless tracking of customer feedback and predictive engagement opportunities. Angela Ferrante, CEO of Laudable, highlighted the alignment with Base’s mission to use customer insights as growth drivers and build brand advocates. With this acquisition, Base.ai strengthens its position as a platform for organizations that prioritize customer-centric approaches. The unified AI-powered platform facilitates deep customer connections, enabling scalable growth, transformative customer engagement strategies, and renewed B2B dynamics towards sustainable growth through lasting, meaningful customer partnerships.