Bartlett
Company - People | Jul 04, 2025 | Business Cloud

Dragons' Den star and entrepreneur Steven Bartlett has appointed Niki Aryana as chairman of his agency, FlightStory. Aryana joins the company with over twenty years of experience advising major global media brands and high-growth companies. His appointment comes as FlightStory seeks to accelerate its international expansion. Bartlett emphasized Aryana's role in challenging the business, shaping global strategy, and helping scale the company effectively. Aryana's career highlights include 25 years with Boston Consulting Group (BCG), where he served as managing director and senior partner. The announcement follows a successful 60-day internal AI experiment at FlightStory, resulting in significant efficiency savings and freeing up employee time. Bartlett shared a story from his conversation with Richard Branson, which influenced his decision to hire Aryana. Harri Walsh was also recently appointed as head of happiness and health at the company.
Sectors
- Media & Entertainment
- Consulting
Geography
- United Kingdom – Steven Bartlett is well-known in the UK, and FlightStory's business operations and leadership appointments appear to be based here.
Industry
- Media & Entertainment – The article discusses the appointment of a renowned advisor in media, Niki Aryana, as chairman of FlightStory, which supports media growth and expansion.
- Consulting – Niki Aryana's extensive experience at Boston Consulting Group highlights the relevance of consulting in strategic business growth and advisory roles.
Financials
- £860,000 – Efficiency savings from a 60-day internal AI experiment at FlightStory.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Steven Bartlett | CEO and Host | People | Dragons' Den star and entrepreneur; founder of FlightStory. |
| Niki Aryana | Chairman | People | Newly appointed chairman of FlightStory with over 20 years of experience in media and consulting. |
| FlightStory | Company | Target | Steven Bartlett's agency focused on media and international expansion. |
| Boston Consulting Group | Former Employer | Company | Niki Aryana's former company, where he spent 25 years advising media businesses. |
| Richard Branson | Influential Figure | People | Founder of Virgin Group; his advice influenced Bartlett's leadership decisions. |
| Harri Walsh | Head of Happiness and Health | People | Recently appointed role to focus on company culture and employee well-being. |