Barry’s Secures Strategic Investment from Princeton Equity Group
Deal News | Jan 14, 2025 | Princeton Equity Group
Barry’s, renowned for delivering the 'Best Workout in the World™', has announced a new strategic partnership with Princeton Equity Group, a private equity firm focused on franchisors and consumer services. This investment aims to bolster Barry’s growth, improving client experience and facilitating location expansion. The partnership underscores the importance of private equity backing in the fitness industry, particularly for businesses with a strong brand and growth potential. The PE firm’s involvement is expected to inject capital and expertise, allowing Barry’s to expand its footprint while maintaining service excellence.
Sectors
- Private Equity
- Fitness and Lifestyle
- Franchise Business Model
Geography
- United States – The activities, investments, and expansion plans of Barry's and Princeton Equity Group are prominently featured in the United States market.
Industry
- Private Equity – The investment by Princeton Equity Group, a private equity firm, plays a crucial role in Barry's strategic growth and operational excellence.
- Fitness and Lifestyle – Barry's operates in the fitness and lifestyle sector, providing a globally recognized workout experience.
- Franchise Business Model – Barry's could expand through a franchise model, a focus area of Princeton Equity Group.
Financials
- Not disclosed – The specific amount of investment by Princeton Equity Group in Barry's was not provided.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Barry’s | Target Company | Company | A leading fitness brand known for delivering 'The Best Workout in the World™'. |
| Princeton Equity Group | Investing Company | Company | A private equity firm that focuses on franchisors and consumer services. |