Barnekow Takes Helm at Besedo to Drive Trust in Online Spaces
Company - People | Jun 05, 2025 | Aim Group
Louise Barnekow has been appointed as the CEO of Besedo, a Swedish online content security company. With a background that includes eight years as CEO of MyNewsDesk, where she implemented AI technologies, and leadership roles at Schibsted Sweden and Hittapunkse AB, Barnekow brings extensive experience in digital product development to her new role. She expresses enthusiasm for Besedo's mission to help companies build trust and create safer online environments through intelligent content moderation. The company, which moderates for marketplaces such as Marktplaats and Blocket, reports dealing with over ten billion reviews and moderations, and blocking over 60 million scams annually. Besedo operates in seven countries and supports 25 languages, reflecting its expansive reach in addressing online fraud and harassment.
Sectors
- Technology
- Internet Services
Geography
- Sweden – Besedo is headquartered in Sweden, making this a significant geographic focus of the article.
- Global – Besedo operates in seven countries across Europe, South America, and Asia, reflecting its global reach.
Industry
- Technology – Besedo is involved in online content security and moderation, a crucial sub-sector within the broader technology industry.
- Internet Services – Besedo's services in moderating content for online marketplaces and ensuring the safety of online environments categorize it under Internet Services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Besedo | Target company | Company | An online content security company specializing in content moderation for marketplaces. |
| Louise Barnekow | New CEO | Person | Recently appointed CEO of Besedo with a background in AI implementation and digital product development. |
| Andreas Gindin | Chair of Besedo | Person | Chairman of Besedo, expressing confidence in Barnekow's leadership. |
| MyNewsDesk | Previous company | Company | Barnekow's employer before joining Besedo, where she was CEO. |
| Schibsted Sweden | Former employer | Company | Former employer of Barnekow, where she led data and product development. |
| Hittapunkse AB | Former employer | Company | Barnekow's previous company, where she served in sales and product roles. |