Bar Keepers Friend Secures Strategic Investment from Balance Point
Deal News | Mar 27, 2025 | Balance Point
Balance Point Capital Advisors, LLC, a private equity firm, announced a significant investment in Bar Keepers Friend, a renowned household cleaning brand. The investment was made through Balance Point Capital Partners IV, L.P., reflecting Balance Point's strategy to partner with established brands to drive growth and value creation. The specifics of the deal, including financial terms, remain undisclosed. This investment aligns with Balance Point's focus on partnering with high-quality companies with strong market positions and growth potential.
Sectors
- Private Equity
- Consumer Goods
Geography
- United States – Balance Point Capital Advisors is based in Westport, CT, and Bar Keepers Friend is an American brand.
Industry
- Private Equity – Relevant due to Balance Point Capital Advisors, a private equity firm, making an investment.
- Consumer Goods – Bar Keepers Friend operates in the consumer goods sector, providing household cleaning products.
Financials
- Undisclosed – The financial terms of the investment in Bar Keepers Friend by Balance Point Capital were not revealed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Balance Point Capital Advisors, LLC | Investor | Company | A private equity firm investing in middle-market companies. |
| Bar Keepers Friend | Target Company | Company | A well-known brand in household cleaning products. |
| Balance Point Capital Partners IV, L.P. | Affiliated Fund | Company | A fund associated with Balance Point Capital Advisors used for the investment. |