Azerion Engages in Sale Discussions with DoubleU Games Over Whow Games
Deal News | Jun 30, 2025 | Globenewswire
Azerion, a leading European digital advertising and entertainment platform, is in discussions with DoubleU Games for a potential sale of Whow Games, an entity within its Premium Games Segment. This move is aligned with Azerion's broader strategy to consolidate its position as a leader in digital advertising across Europe while optimizing the value of its Premium Games Segment. While the discussions with DoubleU Games are ongoing, there is no assurance that they will result in a definitive agreement. Azerion, founded in 2014 and headquartered in Amsterdam, aims to deliver cost-effective advertising solutions through its widespread strategic portfolio and commercial teams across 21 cities worldwide.
Sectors
- Digital Advertising
- Video Games
Geography
- Netherlands – Azerion is headquartered in Amsterdam, Netherlands, indicating its geographical importance.
Industry
- Digital Advertising – Azerion aims to be the European leader in digital advertising, making this industry central to its operational focus.
- Video Games – The discussion involves the potential sale of Whow Games, which falls under Azerion's Premium Games Segment.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Azerion | Selling Company | Company | Founded in 2014, it is a major European digital advertising and media platform headquartered in Amsterdam. |
| DoubleU Games | Bidding Company | Company | Potential buyer engaged in discussions with Azerion regarding the acquisition of Whow Games. |
| Whow Games | Target Company | Company | A part of Azerion's Premium Games Segment currently under discussion for sale to DoubleU Games. |