Azalea Capital Promotes Meredith Pflug to CFO Role
Investor - People | Apr 29, 2025 | Azalea Capital LLC

Azalea Capital, a private investment firm based in Greenville, South Carolina, has announced key changes to its executive team. Meredith Pflug, who joined Azalea Capital in 2018 as Controller and Chief Compliance Officer, has been promoted to the position of Chief Financial Officer (CFO). In her new role, Ms. Pflug will manage the firm's financial planning, reporting, and risk management, while continuing her oversight of compliance. Additionally, Eunice Halleck has been appointed as the new Controller of the firm. Ms. Halleck, with 14 years of experience in accounting and finance, recently served as Senior Accountant at Rdl & Partner, USA, and began her career with Cherry Bekaert, LLP in 2011. These strategic appointments are part of Azalea Capital's mission to enhance its capabilities in supporting entrepreneurs, management teams, and family-owned businesses with significant operational and financial expertise.
Sectors
- Private Equity
- Accounting and Finance
Geography
- United States – Azalea Capital is based in Greenville, South Carolina, and operates within the United States, highlighting the relevance of this geography.
- South Carolina – The city of Greenville in South Carolina is the headquarters of Azalea Capital, marking its geographical base of operations.
Industry
- Private Equity – Azalea Capital operates as a private investment firm providing capital and expertise to its partners, indicating its role in the private equity sector.
- Accounting and Finance – The career backgrounds of both Meredith Pflug and Eunice Halleck highlight their extensive experience in accounting and finance, emphasizing the relevance of this industry.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Azalea Capital LLC | Private Equity Firm | Company | A private investment firm based in Greenville, South Carolina, focusing on partnering with entrepreneurs and family-owned businesses. |
Meredith Pflug | Chief Financial Officer (CFO) | Person | Recently promoted to CFO, she has been with Azalea Capital since 2018 and will oversee financial and compliance functions. |
Eunice Halleck | Controller | Person | Brings 14 years of accounting and finance experience to her role as Controller, recently served at Rdl & Partner, USA. |
Ed Stein | Director of Business Development | Person | Contact person for more information about Azalea Capital's business and operations. |
Rdl & Partner, USA | Former Employer of Eunice Halleck | Company | A company where Eunice Halleck previously served as a Senior Accountant. |
Cherry Bekaert, LLP | Former Employer of Eunice Halleck | Company | The firm where Eunice Halleck began her career in public accounting. |