Avon Freight Group Sells to Primeline Group
Deal News | Apr 14, 2025 | Evolve Corporate Finance

Avon Freight Group, a specialist in transport and logistics, has been acquired by Ireland-based Primeline Group, with advisory by Evolve Corporate Finance. Avon, based in the West Midlands, provides groupage and logistics solutions across the UK and Ireland, employing over 120 staff. This acquisition marks Primeline Group’s first foray into the UK market, broadening its reach in logistics and route-to-market solutions. Avon will continue under the management of its current director, Dawn Greene. Evolve Corporate Finance, led by David Neate, advised Avon on the sale, facilitating the transaction with strategic insights and negotiations to maximize value. The acquisition aligns with Primeline's strategic goals of expanding in the UK and integrating enhanced logistics capabilities.
Sectors
- Logistics and Supply Chain
- Mergers & Acquisitions
Geography
- United Kingdom – Avon Freight Group is based in the West Midlands, UK.
- Ireland – Primeline Group, the acquiring company, is based in Ireland.
Industry
- Logistics and Supply Chain – The acquisition involves companies providing logistics, transport, and supply chain solutions across the UK and Ireland.
- Mergers & Acquisitions – The article details a significant M&A transaction within the logistics sector.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Avon Freight Group | Target Company | Company | A specialist transport and logistics operator based in the West Midlands. |
Primeline Group | Bidding Company | Company | The largest independent Irish logistics provider expanding into the UK market. |
Evolve Corporate Finance | Advisory Company | Company | Provided strategic advice to Avon's shareholders on the sale transaction. |
Dawn Greene | Managing Director, Avon | Person | Current managing director of Avon Freight Group, continuing post-acquisition. |
David Neate | Partner, Evolve Corporate Finance | Person | Led the advisory team for Avon's sale to Primeline. |
Tim Cummins | CEO, Primeline Group | Person | CEO of Primeline Group, overseeing its strategic expansion into the UK. |