Avito Acquires Sigma to Expand Analytics Reach

In an effort to enhance its position in the analytics market, Russian marketplace platform Avito has purchased product analytics tool Sigma from EXPF Consulting. The acquisition, as revealed in a recent announcement on Telegram, aims to integrate the technology and expertise of Sigma into Avito's existing analytics product, Trisigma. With the consolidation, Avito seeks to provide comprehensive analytic solutions to IT companies and startups engaging in A/B testing across the Russian market, described by Avito managing partner Ivan Guz as lacking a suitable universal analytics tool. Guz announced that Avito had performed over 4,000 experiments in the last year, facilitating better growth insights and process optimization for businesses. The merger offers Avito customers the flexibility to choose between the basic functionalities of Sigma and the enhanced features of Trisigma, which incorporates automation and advanced visualization capabilities. Current customers of EXPF will continue to have access to their existing tools while benefiting from Avito Tech's expanded infrastructure. The transaction's financial terms were not disclosed, though according to business data, Avito Tech posted substantial revenues and net profit in 2024.