Auto24 Sengal Partners with Société Générale for Auto Loans

Deal News | Nov 14, 2024 | Aim Group

Auto24 Sengal has announced a partnership with Société Générale Sénégal to launch an auto loan product aimed at facilitating the purchase of used vehicles. The initiative comes in response to the rising demand for transportation in Senegal, where the used vehicle market saw a significant increase to 820,289 units in 2018. Auto24, an arm of Auto24.Africa, offers consumers cars with a six-month warranty, a one-year insurance policy, and initial maintenance services. This collaboration allows Auto24 to extend its financing services across various markets, including South Africa, Morocco, Rwanda, and Ivory Coast. Country manager Amadou Falilou underscores the firm's commitment to providing high-quality, certified vehicles while advancing sustainable mobility. Société Générale Sénégal Managing Director Harold Coffi views the venture as pivotal for promoting financial accessibility and social inclusion. Auto24, under the umbrella of Stellantis-backed Africar Group, operates informational platforms and expanded its presence in Morocco with new outlets. The Africar Group, under the ownership of Emerging Classifieds Ventures, runs automotive marketplaces in 45 African nations.

Sectors

  • Automotive Industry
  • Financial Services Industry

Geography

  • Senegal – The article centers around the partnership initiative in Senegal, targeting the local market's used vehicle needs.
  • Africa – Auto24 operates across multiple African countries including South Africa, Morocco, Rwanda, and Ivory Coast, besides Senegal.

Industry

  • Automotive Industry – The article involves Auto24, a company focused on the buying and selling of used vehicles, a core segment of the automotive industry.
  • Financial Services Industry – The involvement of Société Générale Sénégal in providing auto loans highlights the financial services sector, specifically within automotive financing.

Financials

  • Flexible repayment options – This refers to the financial flexibility offered by the auto loan product to meet the buyer's needs.

Participants

NameRoleTypeDescription
Auto24 SengalTarget companyCompanyA used-car buyer and seller focused on making automobiles more accessible through financing.
Société Générale SénégalFinancing partnerCompanyA bank providing auto loans to support the purchase of used vehicles.
Auto24.AfricaParent company of Auto24 SengalCompanyThe parent company providing used car buying and selling services across various African markets.
Africar GroupParental affiliateCompanyStellantis-backed operator of automotive marketplaces across Africa.
Emerging Classifieds VenturesHolding companyCompanyOwner of Africar Group, operating marketplaces in numerous African countries.