Aura Funerals Raises £3.2M to Revolutionize Digital End-of-Life Planning

Aura Funerals, a company based in Godalming, focuses on digitizing end-of-life planning and funeral services. It recently secured £3.2 million in funding, with £750,000 raised through its third successful round from the Angel Investment Network. Since its launch in 2019, Aura has aimed to revolutionize the funeral care industry by simplifying arrangements to be more affordable, with a focus on compassionate support. With fewer than 30 funeral providers remaining regulated by the FCA, Aura stands out in maintaining these standards. Their new funding will drive several initiatives including implementing digital pre-planning technology, eco-friendly services, and incorporating AI into operations. The company also plans to expand its end-of-life hub and owned media to reduce acquisition costs and enhance brand presence. Ben May, COO, highlights the firm's role in alleviating the burdens of traditional funeral processes, while Matthew Louis from Angel Investment Network emphasizes their disruptive and modern approach.