AUDITSU Rebrands with Silicon Valley Veteran at Helm
Deal News | Feb 27, 2025 | Business Cloud
A Leeds-based startup, formerly known as IMAGINaiTION, has rebranded to AUDITSU as it ramps up its focus on automated accessibility compliance. This rebranding accompanies an expansion of its team, with Simon Milner, a seasoned veteran with a history of multi-billion dollar exits, stepping in as acting CTO, and Anzer Khan, a machine learning specialist, joining as an engineer. Founded by the accomplished entrepreneur Jason Crispin, AUDITSU aims to overhaul accessibility compliance by delivering data-driven solutions. The company hopes to address the challenges imposed by the European Accessibility Act, which will soon make accessibility a pivotal legal and financial consideration for businesses in the EU. Recent company expansion has been supported by funding from the UK Government and The Royal Academy of Engineering.
Sectors
- RegTech
- Accessibility Technology
Geography
- United Kingdom – The startup is based in Leeds, UK, and the initial funding is from UK-based organisations.
- European Union – The European Accessibility Act, which affects companies serving in the EU, is a significant factor influencing AUDITSU’s business strategy.
- United States – Simon Milner, the acting CTO, brings experience from Silicon Valley, indicating potential US influence and collaboration.
Industry
- RegTech – The article focuses on a company operating in the Regulatory Technology sector, aimed at helping businesses comply with regulatory requirements, specifically in the context of accessibility compliance.
- Accessibility Technology – The company specializes in technology designed to ensure digital accessibility compliance, in view of preparation for the European Accessibility Act.
Financials
- Not Specified – The article mentions funding from the UK Government and The Royal Academy of Engineering, but exact amounts are not stated.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| AUDITSU | Target Company | Company | Formerly known as IMAGINaiTION, a Leeds-based RegTech startup focusing on accessibility compliance. |
| Simon Milner | Acting CTO | Person | A Silicon Valley veteran appointed to lead the technological direction of AUDITSU. |
| Anzer Khan | Machine Learning Engineer | Person | A recent MSc AI graduate specializing in machine learning and data insights for the company. |
| Jason Crispin | Founder & CEO | Person | Founder of AUDITSU, an entrepreneur with multiple awards, steering the company’s growth and strategy. |
| UK Government | Funder | Government | Provided funding to support AUDITSU's growth and rebranding efforts. |
| The Royal Academy of Engineering | Funder | Organization | An additional supporter with funding for expanding AUDITSU's resources. |