Atombit Expands with Triple Acquisition Backed by Palatine
Deal News | May 07, 2025 | Business Cloud
Palatine, a private equity firm, has acquired a majority stake in Atombit Group, a leading pan-European company specializing in experience intelligence, including customer and employee experience, as well as data analytics and AI. Founded by Paolo Righetti, Luca Pepere, and Gabriele Albani, Atombit has more than two decades of experience in data analytics and innovation. Recently, Atombit made three strategic acquisitions: UK-based companies J2 Reliance and Profusion, and Bulgarian company DWise, to accelerate its growth. The group now includes 150 consultants and data scientists across Europe and India, serving over 100 large international enterprises. Previously, Atombit also acquired European data consultancy Amplify Analytix in late 2024 and is planning further strategic M&A initiatives to bolster its standing as a leading entrepreneurial group in data-driven customer experience (CX) and employee experience (EX) solutions. Atombit aims to challenge the traditional CX and EX models by leveraging technology for innovative value creation and competitive edge. The partnership with Palatine aligns with Atombit's ambitious growth strategy, which includes organic expansion, cross-selling existing client services, and further acquisitions to enhance capabilities and global reach. Andy Strickland and Gary Tipper from Palatine will join Atombit’s board to help navigate this next phase of growth.
Sectors
- Technology
- Consulting
Geography
- United Kingdom – Atombit is based in London and has acquired two UK-based companies (J2 Reliance and Profusion), making the UK a significant focus for its operations and expansion.
- Bulgaria – One of the strategic acquisitions by Atombit involves the Bulgaria-based company DWise.
- Europe – The majority of Atombit's activities and recent expansions are concentrated across Europe, including its acquisition of European consultancy Amplify Analytix.
- India – The expanded Atombit group also operates with data scientists located in India, highlighting its geographically diverse workforce.
Industry
- Technology – Atombit's use of AI and data analytics places it firmly within the broader technology sector, particularly focusing on digital transformation and innovation.
- Consulting – The integration of several consulting firms into Atombit emphasizes their role within the consulting sector, particularly focusing on customer and employee experience through data-driven insights.
Financials
- 400m – Investment by Europe's newest unicorn into UK expansion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Atombit Group | Target company | Company | A pan-European leader in experience intelligence specializing in customer and employee experience, data analytics, and AI. |
| Palatine | Private Equity Firm | Company | A private equity firm that has acquired a majority stake in Atombit Group and is actively supporting its growth strategy. |
| J2 Reliance | Acquired company | Company | A UK-based company recently acquired by Atombit as part of its strategic expansion. |
| Profusion | Acquired company | Company | A UK-based company acquired by Atombit to enhance its data and technology capabilities. |
| DWise | Acquired company | Company | A Bulgaria-based company integrated into Atombit to strengthen its data-driven solutions offerings. |
| Amplify Analytix | Acquired company | Company | A European data consultancy acquired by Atombit in late 2024 to bolster its expertise in data analytics. |
| Paolo Righetti | CEO of Atombit | Person | Co-founder and CEO of Atombit Group, leading the company's strategy towards redefining CX and EX solutions. |
| Andy Strickland | Partner & Head of Tech Services at Palatine | Person | Joining Atombit's board to assist in strategic growth, representing Palatine's interests in the firm. |
| Gary Tipper | Board Member | Person | Will join Atombit’s board post-investment to guide and support its growth strategy. |