Atombit Expands with Strategic Acquisitions Supported by Palatine
Deal News | May 07, 2025 | Armstrong
Atombit Group, a specialist in customer and employee experience consultancy, data analytics, and AI solutions, has received significant investment from Palatine to drive its growth and expansion strategy. The investment enabled Atombit to simultaneously acquire J2 Reliance, Profusion, and DWise, thereby enhancing its capabilities and geographic reach across Europe and India. Armstrong conducted comprehensive commercial due diligence to validate Atombit's business plan and potential, ensuring the viability of the acquisitions and the subsequent growth strategy. With the support of Palatine, Atombit plans to expand its service offerings and client base through strategic M&A and organic growth. Armstrong's analysis has affirmed Atombit's unique market positioning within the underserved pan-European market for end-to-end CX/EX transformation services.
Sectors
- Technology Consulting
- Private Equity
Geography
- Europe – Atombit's expansion through acquisitions in the UK and Bulgaria highlights its growing footprint across Europe.
- India – Part of Atombit's consultant and data scientist workforce is based in India.
Industry
- Technology Consulting – Atombit Group provides experience intelligence, data analytics, and AI solutions, positioning them within the technology consulting sector.
- Private Equity – Palatine's investment and involvement in financing Atombit's acquisitions demonstrates their active role in the private equity sector.
Financials
- – The exact financial details of Palatine's investment in Atombit are not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Atombit Group | Target company | Company | A consultancy specializing in customer and employee experience, data analytics, and AI solutions. |
| Palatine | Investor | Company | A private equity firm providing investment to support Atombit's growth and expansion. |
| Armstrong | Commercial due diligence advisor | Company | Conducted due diligence to assess and validate Atombit's business plan and strategic acquisitions. |
| J2 Reliance | Acquired company | Company | A UK-based firm and one of the acquisitions by Atombit. |
| Profusion | Acquired company | Company | Another UK-based firm acquired by Atombit. |
| DWise | Acquired company | Company | A Bulgarian firm acquired by Atombit to enhance its capabilities. |
| Ifan Dafydd | Director & Head of IT Services | Person | Representative from Armstrong involved in the due diligence process. |
| Danielle Garland | Investment Director | Person | Representative from Palatine involved in the investment process. |