Atlas: Rix Group Acquires Atlas to Revive Iconic Brand
Deal News | Jun 02, 2025 | B Daily
The Rix Group, based in Hull, has acquired the intellectual property of Atlas Leisure Homes, a company with a rich history exceeding 50 years in the UK holiday home industry. According to James Doyle, managing director of Rix Group, the acquisition includes Atlas's model designs, brand names, and equipment. The Rix Group plans to reintegrate the Atlas brand into its existing portfolio, which already consists of Hull-based Victory Leisure Homes and the luxury brand Prestige. Atlas Leisure Homes was known for its significant market share and intergenerational loyal customer base. Rix Group aims to revive the Atlas brand in a way that complements its current offerings, providing the market with an extensive range of products from one manufacturer.
Sectors
- Holiday Home Industry
- Manufacturing
Geography
- United Kingdom – The geography is relevant because both the Rix Group and Atlas Leisure Homes operate within the UK, specifically in the holiday home market.
Industry
- Holiday Home Industry – This industry is relevant as the article discusses Rix Group's acquisition to expand their portfolio in the UK holiday home market.
- Manufacturing – The acquisition of manufacturing assets and model designs from Atlas Leisure Homes highlights the manufacturing aspect of the holiday home industry.
Financials
- Not Disclosed – The financial terms of the acquisition, including the purchase price, were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Rix Group | Acquiring Company | Company | A Hull-based business group expanding its portfolio in the UK holiday home industry. |
| Atlas Leisure Homes | Target Company | Company | A former UK holiday home manufacturer known for its influential market presence before ceasing operations. |
| James Doyle | Managing Director of Rix Group | Person | Leading the integration of Atlas Leisure Homes into Rix Group's portfolio. |