Assurant Partners with Plug to Expand Certified Device Market
Deal News | Jul 08, 2025 | Assurant Investment Management
Assurant, Inc., a renowned global protection company, has entered a strategic partnership with Plug, a direct-to-consumer commerce platform based in St. Louis specializing in certified pre-owned smartphones, tablets, and computers. This collaboration aims to enhance Plug's growth and broaden access to affordable, high-quality devices while reinforcing Assurant's commitment to mobile device circularity. Plug will leverage Assurant's advanced refurbishment standards and global network to offer a wider range of devices at more competitive prices, thereby elevating the customer experience and reducing electronic waste. This partnership aligns with Plug's mission to scale its operations without sacrificing quality or customer satisfaction.
Sectors
- Consumer Electronics
- E-Commerce
- Sustainability
Geography
- United States – Both Assurant and Plug operate majorly within the United States, which is the primary geography of this partnership.
Industry
- Consumer Electronics – The partnership focuses on certified pre-owned (CPO) devices, which are part of the consumer electronics industry.
- E-Commerce – Plug operates as a direct-to-consumer commerce platform, which is a part of the e-commerce sector.
- Sustainability – The collaboration emphasizes reducing electronic waste and advancing circularity, making sustainability a relevant sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Assurant, Inc. | PE Firm | Company | A global protection company that partners with leading brands to safeguard connected devices, homes, and automobiles. |
| Plug | Target Company | Company | A commerce platform delivering certified pre-owned devices, specializing in D2C sales and sustainability. |
| Jeremy Purvis | Senior Vice President, CPO Solutions | Person | An executive at Assurant overseeing the expansion and strategy of CPO solutions. |
| Alex Alyatim | CEO | Person | The CEO of Plug, leading the company's growth and commitment to sustainability. |